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User - RFM Group
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Shows the RFM status of a visitor at the end of the analysis period.
Utilization of the RFM model (recency, frequency, monetary) enables website visitors to be analyzed based on their previous purchase behavior.
RECENCY: number of days since last purchase
FREQUENCY: number of orders, total
MONETARY: sales, total
Each criterion is assessed based on individual settings. (1 = poor, 2 = average, 3 = good). This results in customer value segments, which can be used for appropriate marketing measures, among other things. Thus, the RFM group "333" equals the best possible visitor group.
The individual threshold values for assessing the criteria can be defined under Mapp Q3 > Configuration > System Configuration > Account.
Please note that the User - RFM Group calculation always relates to the chosen analysis period's end.
Additional Information
Training chapter Extended user-centric analyses