Using a Loyalty Program to Increase Revenue
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    Using a Loyalty Program to Increase Revenue

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    Article summary

    In this video, discover a marketing strategy to boost email click rates by dynamically showcasing content.

    All the steps we mention in the video are listed below.

    As a prerequisite, you must create the custom attribute "Loyalty_Points". See Create Custom Attribute.

    Step

    Navigation path

    Description

    1

    Audience > Segmentation > Personalization

    • Create a personalization rule, "Next Loyalty Level," using the graphical editor

    • Add the conditions for contacts with Bronze status:

      • Attribute: Loyalty_Points

      • Operator: less than

      • Value: 1000

    • Click Structure to add the content for contacts with Bronze status.

    • Use InsertElse to add further conditions for contacts with other loyalty statuses.

    • Use Default Block to add content for contacts without a defined loyalty status.

    • Click Save and then Keep Editing to view the personalization rule code.

    For more information, see Create a Personalization Rule.

    2

    Content > Email > Email Messages

    • Locate where the content should appear in the email message

    • Add the accompanying content

      • text

      • a personalization using the "FirstName" attribute

    • Use the search bar to find the personalization rule, "Next Loyalty Level", created in step 1

    For more information, see Insert a personalization.


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