Using a Loyalty Program to Increase Revenue
Did you find this summary helpful?
Thank you for your feedback
In this video, discover a marketing strategy to boost email click rates by dynamically showcasing content.
All the steps we mention in the video are listed below.
As a prerequisite, you must create the custom attribute "Loyalty_Points". See Create Custom Attribute.
Step | Navigation path | Description |
---|
1 | Audience > Segmentation > Personalization | Create a personalization rule, "Next Loyalty Level," using the graphical editor Add the conditions for contacts with Bronze status: Click Structure to add the content for contacts with Bronze status. Use InsertElse to add further conditions for contacts with other loyalty statuses. Use Default Block to add content for contacts without a defined loyalty status. Click Save and then Keep Editing to view the personalization rule code.
For more information, see Create a Personalization Rule. |
2 | Content > Email > Email Messages | Locate where the content should appear in the email message Add the accompanying content Use the search bar to find the personalization rule, "Next Loyalty Level", created in step 1
For more information, see Insert a personalization. |
Was this article helpful?
Thank you for your feedback! Our team will get back to you