---
title: "Using a Loyalty Program to Increase Revenue"
slug: "using-a-loyalty-program-to-increase-revenue"
updated: 2024-05-02T14:01:44Z
published: 2024-05-02T14:01:44Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Using a Loyalty Program to Increase Revenue

In this video, discover a marketing strategy to boost email click rates by dynamically showcasing content.

[Using a Loyalty Program to increase revenue - 2023/12 - Sandra](https://player.vimeo.com/video/896120869?h=dd662006c2&badge=0&autopause=0&player_id=0&app_id=58479)

All the steps we mention in the video are listed below.

As a prerequisite, you must create the custom attribute "Loyalty_Points". See [Create Custom Attribute](/v1/docs/create-custom-attribute).

| Step | Navigation path | Description |
| --- | --- | --- |
| 1 | *Audience > Segmentation > Personalization* | - Create a personalization rule, "Next Loyalty Level," using the graphical editor - Add the conditions for contacts with Bronze status: - Attribute: Loyalty_Points - Operator: less than - Value: 1000 - Click **Structure** to add the content for contacts with Bronze status. - Use **InsertElse** to add further conditions for contacts with other loyalty statuses. - Use **Default Block** to add content for contacts without a defined loyalty status. - Click Save and then Keep Editing to view the personalization rule code. For more information, see [Create a Personalization Rule](/v1/docs/create-a-personalization-rule). |
| 2 | *Content > Email > Email Messages* | - Locate where the content should appear in the email message - Add the accompanying content - text - a personalization using the "FirstName" attribute - Use the search bar to find the personalization rule, "Next Loyalty Level", created in step 1 For more information, see [Insert a personalization](/v1/docs/insert-a-personalization). |