---
title: "Using Customized Order Confirmation Emails to promote Customer Loyalty"
slug: "using-customized-order-confirmation-emails-to-promote-customer-loyalty"
updated: 2024-05-02T14:05:28Z
published: 2024-05-02T14:05:28Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Using Customized Order Confirmation Emails to promote Customer Loyalty

Watch this video to learn how to benefit from customized order confirmation emails based on an example of Adobe Commerce.

[Using Customized Order Confirmation Emails to promote Customer Loyalty](https://player.vimeo.com/video/894892784?badge=0&autopause=0&player_id=0&app_id=58479)

All steps we mention in the video are listed below, with the relevant links to documentation.

| Step | Navigation path | Description |
| --- | --- | --- |
| 1 | *Messages > Prepared Messages > Email* | - Create a prepared email message, "Order Confirmation". - Add your email content ([default template](/v1/docs/transactional-emails)). - Customize the message: - Add the order confirmation ID to the subject line using the **personalization placeholder** "parameter.order_id". - Optionally, use the more complex **personalization rule**to display different content depending on the loyalty level of the customer. See [Getting Started with Personalization in Mapp Engage](/v1/docs/getting-started-with-personalization-in-mapp-engage). - Save the message as a draft, select the sendout conditions, and then save it as a Prepared Message. Create more messages with shipping details, invoices, etc. For more information, see [Prepared Messages](/v1/docs/prepared-messages). |
| 2 | *Stores > Mapp Connect > Messages* *(in Adobe Commerce)* | Configure the shop system to send prepared messages: - Replace the default message with the prepared message, "Order Confirmation". - Uncheck the **Use system value** checkbox. For more information, see [Transactional Emails](/v1/docs/transactional-emails). |