---
title: "Using Engagement to Improve Deliverability"
slug: "using-engagement-to-improve-deliverability"
updated: 2024-05-02T14:06:18Z
published: 2024-05-02T14:06:18Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Using Engagement to Improve Deliverability

In this video, we will demonstrate how you can use your contacts' engagement data to boost message deliverability performance.

[Use Recipient Engagement to Ensure Delivery to the Inbox, Not the Spam Folder - 2024/01 - Sandra](https://player.vimeo.com/video/899834847?h=5e714e8c01&badge=0&autopause=0&player_id=0&app_id=58479)

All the steps we mention in the video are listed below.

| Step | Navigation path | Description |
| --- | --- | --- |
| 1 | *Audience > Segmentation > Segmentation Builder* | - Create a new segment called "Engaged_1Month_Walkers" using these criteria: - **Contact Profile > Group Membership**. Select the Group "Master_Email", - **Contact Profile > Profile Attribute**. Select Activity Preference "Walking". - **Email Activity > Link Clicked**. - Clicked: Yes - Link Type: Any Link - Additional criteria: Group - Group name: "Master_Email". - Number Of Occurrences: Greater than 0. - In Timeframe: - Relative Date Range - Relative to Run Date: Before Run - From: Before, 1 month before run date - Save and Publish For more information, see [Segmentation Builder](/v1/docs/segmentation-builder). |
| 2 | *Content > Email > Email Messages* | - Edit the message called "Walking Promotion" - Click **Prepare Sendout** to set the Group to "Master_Email", and then select the Segment created in Step 1: "Engaged_1Month_Walkers". |
| 3 | *Audience > Segmentation > Segmentation Builder* | - Create a new segment called "Inactive_6Months" using these criteria: - **Contact Profile > Group Membership**. Select the Group "Master_Email", - **Email Activity > Received**. - Received: Yes - Additional criteria: Group - Group name: "Master_Email". - Check Membership: Yes - Number Of Occurrences: Greater than 0. - In Timeframe: - Relative Date Range - Relative to Run Date: Before Run - From: Before, 6 months before run date - **Email Activity > Link Clicked**. - Clicked: No - Save and Publish For more information, see [Segmentation Builder](/v1/docs/segmentation-builder). |
| 4 | *Automations > Whiteboards* | - Create a recurring Whiteboard called "Reactivation Campaign" with the following criteria: - **Setup > Recurrence Rules**: every 3 months - **Whiteboard Audience**: - Group name: "Master_Email". - Segment: "Inactive_6Months" - **Send Email**: - Email Message: "Reactivation Email" For more information, see [Whiteboards](/v1/docs/whiteboards). |
| 5 | *Audience > Segmentation > Segmentation Builder* | - Copy the segment "Inactive_6Months", rename it to "Inactive_12Months" and change the timeframe to: - In Timeframe: - Relative Date Range - Relative to Run Date: Before Run - From: Before, 12 months before run date - Save and Publish |
| 6 | *Automations > Whiteboards* | Create a recurring Whiteboard called "Remove Inactive" with the following criteria: - **Setup > Recurrence Rules**: every 12 months - **Whiteboard Audience**: - Group name: "Master_Email". - Segment: "Inactive_12Months" - **Add To / Remove From Group**: - Membership Change: Remove or Unsubscribe from Group - Remove from Group: Specific - Group: "Master_Email" |