VIP Customer Mapping

Scenario

This topic describes how to identify your VIP customers depending on the number of purchases they have completed and how long they have been a member of the group.

Benefits

• Identify your most loyal customers.

• Send your VIP customers special offers, invite them to interact with you on social media and ask them to leave feedback about their experiences with your brand.

Prerequisites

1. In the ​Administration​ > Attributes​ area, create the following new custom user attributes.

   Data Type	Contents	Name
   Boolean	Stores whether the contact is a VIP customer (yes/no).	​VIPShoppers​
   Number	Stores the number of total purchases.	​TotalPurchases​
   Date	Stores the date when the contact joined the group.	​GroupMembershipDate​

2. In ​Automation​, create a new whiteboard. Create two new event-based automations. The first stores the total number of purchases in your shop. The second stores the date of subscription to group. For more information, see ​Profile Enrichment​.
   Tab. : Automation 1

   Event	Job
   Conversion Registered (C)​​​	Increase or Decrease Profile Value (C)​

   Tab. : Automation 2

   Event	Job
   ​Subscribed to Group (C)​	Store Data in Profile Attribute (C)​

Procedure

1. In ​Automation​, create a new profile-based automation with the type ​Mapping​.

2. From the ​Target Attribute​ drop-down list, select the attribute ​VIPShoppers​.

3. The mapping has three conditions.

   Explanation	When	Then
   Contact has been a group member for 1 year and made 5 purchases.	${user.CustomAttribute['TotalPurchases'] >= 5 && ecm:greater(user.CustomAttribute['GroupMembershipDate'], ecm:addInterval(date['Today'], '-12M'))}	True
   Contact has been a group member for 2 years and made 10 purchases.	${user.CustomAttribute['TotalPurchases'] >= 10 && ecm:between(user.CustomAttribute['GroupMembershipDate'], ecm:addInterval(date['Today'], '-24M'), ecm:addInterval(date['Today'], '-12M'))}	True
   Contact has been a group member for 3 years and made 15 purchases.	${user.CustomAttribute['TotalPurchases'] >= 15 && ecm:between(user.CustomAttribute['GroupMembershipDate'], ecm:addInterval(date['Today'], '-36M'), ecm:addInterval(date['Today'], '-24M'))}	True

4. From the ​Default​ drop-down list, select ​False​.

5. Click the ​Save​ button.

6. Select the profile-based automation and click the ​Activate​ button.
   ⇒ The profile-based automation is now active.

7. Click the ​Apply Automations​ button.
   ⇒ Engage applies the automation to all contacts in the system. This can take a long time. An email notifies you when the automation is finished.