The visitors area allows the analysis of time series (e.g. days, weeks), long-term user behavior and user rating, segments, depths of engagement, geography and technology.
1.1 Weekdays
What is the trend of important KPIs per weekdays?
Analysis: Visitors > Time > Weekdays
.png)
Reading Example
Reading Example | |
|---|---|
Conversion Rate % | 23.25 % is the relation between visitors and orders. |
Order Value Avg | On Saturdays, an average order value of EUR 54.76 was generated. |
Turnover Rate % | 11.57 % of the turnover is generated on Saturdays. |
1.2 New Visits vs. Returning Visits
How do visits divide into new and returning visits?
Analysis: Visitors > Visits > New vs. Returning .png)
Reading Example
Reading Example | |
|---|---|
Visits | 46,850 visits were performed by users who visited the website the first time. |
1.3 Regions
From which regions did users access the website?
Analysis: Visitors > Geography > Region
.png)
Reading Example
Reading Example | |
|---|---|
Visits | 26,382 visits were performed by users from Bayern. |
Order Value Avg | On average, the order value of users from Bayern was 120,49 €. |
1.4 Visit Frequency
How many days elapse between visits?
Analysis: Individual Analysis
.png)
Reading Example
Reading Example | |
|---|---|
Visits | For 6.126 visits the last access to the website was 3 days prior to the latest access. |
For more details, explore the related topics in the training chapter User-Centric Data.
1.5 Order Frequency
How many days elapse between orders?
Analysis: Individual Analysis
.png)
Reading Example
Reading Example | |
|---|---|
Visits | For 477 orders the last order was 3 days prior to the latest order. |
Order Value | The order value of EUR 30.891,90 was generated with orders, in which the last order took place 3 days prior to the latest order. |
Order Value Avg | The average order value of EUR 64,76 was generated with orders, in which the last order took place 3 days prior to the latest order. |
For more details, explore the related topics in the training chapter User-Centric Data.
1.6 Cohorts: Loyalty
What is the percentage of new visitors that have returned to the website in the following months?
Analysis: Individual Analysis.png)
Reading Example
Reading Example | |
|---|---|
Visitors, returning % (Month 2) | 20.05 % of all visitors that had their first visit in October 2015 visited the website again in month 2 after it. |
For more details, explore the related topics in the training chapter Cohorts.
1.7 Cohorts: Conversion Rate
What was the development of the conversion rate of a cohort?
Analysis: Individual Analysis
.png)
Reading Example
Reading Example | |
|---|---|
Conversion Rate (Month 1) % | 22.64 % of all visitors that had their first visit in May 2015 placed an order 1 month (day 30-59) after their first visit. |
For more details, explore the related topics in the training chapter Cohorts.
1.8 Depths of Engagement
At which points do visitors abort within a visit?
Analysis: Visitors > Visits > Depths of Engagement
.png)
Reading Example
Reading Example | |
|---|---|
Visits | In 74,644 visits, the checkout was called, but the purchase was not made. |
Visits % | In 1.75 % of all visits, the checkout was called, but the purchase was not made. |
Depths of Engagement can be matched individually to the goals of the website. |
|---|
For more details, explore the related topics in the training chapter Analysis of Goal Achievement.
1.9 Macro Status
Which macro status did my website visitors reach during their lifetime?
Analysis: Visitors > User Relationship Management > User - Macro Status .png)
Reading Example
Reading Example | |
|---|---|
Visitors | 656,995 visitors have already placed at least 2 orders. |
Visitors % | 18.17 % of all visitors have already placed at least 2 orders. |
For more details, explore the related topics in the training chapter Analysis of Goal Achievement.
1.10 Engagement
How many users visited the website in the last 7 days, how many visited it each day?
Analysis: Visitors > Engagement
.png)
Reading Example
Reading Example | |
|---|---|
Active Users weekly (WAU) | 20,690 visitors were tracked between Sep 28 and Oct 04. |
Visitors | 2,565 users were tracked on Oct 04. |
For more details, explore the related topics in the training chapter Basic metrics.
1.11 Device Class and Devices
Which devices per device class were used for visits?
Analysis: Individual Analysis.png)
Reading Example
Reading Example | |
|---|---|
Visits | For 501.067 visits a Apple Smartphone was used. |
Bounce Rate % | During 37,38 % of all visits with a Apple Smartphone only one single page was accessed. |
1.12 Browser with Device Class
Which browsers are used most frequently per device class?
Analysis: Individual Analysis
.png)
Reading Example
Reading Example | |
|---|---|
Visits | 4,778 visits were done via PC/Laptop using the browser Google Chrome 67. |
Page Impr. per Visit | On average 14.38 pages were accessed during visits via PC/Laptop using the browser Google Chrome 67. |
Visit Duration Avg | On average a visit via PC/Laptop using the browser Google Chrome 67 lasted 02:22 minutes. |
1.13 Browser Resolution
What is the size of the visible area available for visitors in their browser?
Analysis: Visitors > Technology > Browser Resolution .png)
Reading Example
Reading Example | |
|---|---|
Visits | 1,765 visits had a visible area of 760x1020 pixels in their browser. |
Bounce Rate % | During 71.10 % of all visits with a visible area of 760x1020 pixels in the browser only one page was accessed. |
1.14 Visits generated via TV/Radio spots
How many visits, orders and which order value was generated by TV/Radio spots?
Analysis: Individual Analysis.png)
Reading Example
Reading Example | |
|---|---|
Visits | 6 visits were generated by the spot with the name "Spot 3", that was broadcast on 2017-08-24 at 20:45:50 on the station "RTL". |
Qty Orders | 1 order was generated by the spot with the name "Spot 3", that was broadcast on 2017-08-24 at 20:45:50 on the station "RTL". |
Order Value | 8,10 € order was generated by the spot with the name "Spot 3", that was broadcast on 2017-08-24 at 20:45:50 on the station "RTL". |
For more details, explore the related topics in article TV and radio tracking.