--- title: "Visitor Analyses" slug: "visitor-analyses-mapp-intelligence" updated: 2024-10-09T09:24:37Z published: 2024-10-09T09:24:37Z canonical: "docs.mapp.com/visitor-analyses-mapp-intelligence" --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.mapp.com/llms.txt > Use this file to discover all available pages before exploring further. # Visitor Analyses The visitors area allows the analysis of time series (e.g. days, weeks), long-term user behavior and user rating, segments, depths of engagement, geography and technology. --- ### 1.1 Weekdays **What is the trend of important KPIs per weekdays?** Analysis: *Visitors > Time > Weekdays* ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss1(102).png) ****Reading Example**** | Reading Example | | --- | | Conversion Rate % | 23.25 % is the relation between visitors and orders. | | Order Value Avg | On Saturdays, an average order value of EUR 54.76 was generated. | | Turnover Rate % | 11.57 % of the turnover is generated on Saturdays. | --- ### 1.2 New Visits vs. Returning Visits **How do visits divide into new and returning visits?** Analysis: *Visitors > Visits > New vs. Returning* ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss1(103).png) ****Reading Example**** | Reading Example | | --- | | Visits | 46,850 visits were performed by users who visited the website the first time. | --- ### 1.3 Regions **From which regions did users access the website?** Analysis: *Visitors > Geography > Region* ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss1(105).png) ****Reading Example**** | Reading Example | | --- | | Visits | 26,382 visits were performed by users from Bayern. | | Order Value Avg | On average, the order value of users from Bayern was 120,49 €. | --- ### 1.4 Visit Frequency **How many days elapse between visits?** **Analysis:** Individual Analysis ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss1(104).png) ****Reading Example**** | Reading Example | | --- | | Visits | For 6.126 visits the last access to the website was 3 days prior to the latest access. | > [!NOTE] > For more details, explore the related topics in the training chapter [User-Centric Data](/v1/docs/which-predictions-are-provided-by-mapp-intelligence). --- ### 1.5 Order Frequency **How many days elapse between orders?** Analysis: Individual Analysis ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss1(106).png) ****Reading Example**** | Reading Example | | --- | | Visits | For 477 orders the last order was 3 days prior to the latest order. | | Order Value | The order value of EUR 30.891,90 was generated with orders, in which the last order took place 3 days prior to the latest order. | | Order Value Avg | The average order value of EUR 64,76 was generated with orders, in which the last order took place 3 days prior to the latest order. | > [!NOTE] > For more details, explore the related topics in the training chapter [User-Centric Data](/v1/docs/which-predictions-are-provided-by-mapp-intelligence). --- ### 1.6 Cohorts: Loyalty **What is the percentage of new visitors that have returned to the website in the following months?** Analysis: Individual Analysis ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss1(107).png) ****Reading Example**** | Reading Example | | --- | | Visitors, returning % (Month 2) | 20.05 % of all visitors that had their first visit in October 2015 visited the website again in month 2 after it. | > [!NOTE] > For more details, explore the related topics in the training chapter [Cohorts](/v1/docs/analyses-8-cohorts). --- ### 1.7 Cohorts: Conversion Rate **What was the development of the conversion rate of a cohort?** Analysis: Individual Analysis ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss1(108).png) ****Reading Example**** | Reading Example | | --- | | Conversion Rate (Month 1) % | 22.64 % of all visitors that had their first visit in May 2015 placed an order 1 month (day 30-59) after their first visit. | > [!NOTE] > For more details, explore the related topics in the training chapter [Cohorts](/v1/docs/analyses-8-cohorts). --- ### 1.8 Depths of Engagement **At which points do visitors abort within a visit?** Analysis: *Visitors > Visits > Depths of Engagement* ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss1(109).png) ****Reading Example**** | Reading Example | | --- | | Visits | In 74,644 visits, the checkout was called, but the purchase was not made. | | Visits % | In 1.75 % of all visits, the checkout was called, but the purchase was not made. | | Depths of Engagement can be matched individually to the goals of the website. | | --- | > [!NOTE] > For more details, explore the related topics in the training chapter [Analysis of Goal Achievement](/v1/docs/analyses-6-analysis-of-goal-achievement). --- ### 1.9 Macro Status **Which macro status did my website visitors reach during their lifetime?** Analysis: *Visitors > User Relationship Management > User - Macro Status* ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss1(101).png) ****Reading Example**** | Reading Example | | --- | | Visitors | 656,995 visitors have already placed at least 2 orders. | | Visitors % | 18.17 % of all visitors have already placed at least 2 orders. | > [!NOTE] > For more details, explore the related topics in the training chapter [Analysis of Goal Achievement](/v1/docs/analyses-6-analysis-of-goal-achievement). --- ### 1.10 Engagement **How many users visited the website in the last 7 days, how many visited it each day?** Analysis: *Visitors > Engagement* ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss1(110).png) ****Reading Example**** | Reading Example | | --- | | Active Users weekly (WAU) | 20,690 visitors were tracked between Sep 28 and Oct 04. | | Visitors | 2,565 users were tracked on Oct 04. | > [!NOTE] > For more details, explore the related topics in the training chapter [Basic metrics](/v1/docs/analyses-2-basic-metrics). --- ### 1.11 Device Class and Devices **Which devices per device class were used for visits?** Analysis: Individual Analysis ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss1(111).png) ****Reading Example**** | Reading Example | | --- | | Visits | For 501.067 visits a Apple Smartphone was used. | | Bounce Rate % | During 37,38 % of all visits with a Apple Smartphone only one single page was accessed. | --- ### 1.12 Browser with Device Class **Which browsers are used most frequently per device class?** Analysis: Individual Analysis ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss1(112).png) ****Reading Example**** | Reading Example | | --- | | Visits | 4,778 visits were done via PC/Laptop using the browser Google Chrome 67. | | Page Impr. per Visit | On average 14.38 pages were accessed during visits via PC/Laptop using the browser Google Chrome 67. | | Visit Duration Avg | On average a visit via PC/Laptop using the browser Google Chrome 67 lasted 02:22 minutes. | --- ### 1.13 Browser Resolution **What is the size of the visible area available for visitors in their browser?** Analysis: *Visitors > Technology > Browser Resolution* ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss1(113).png) ****Reading Example**** | Reading Example | | --- | | Visits | 1,765 visits had a visible area of 760x1020 pixels in their browser. | | Bounce Rate % | During 71.10 % of all visits with a visible area of 760x1020 pixels in the browser only one page was accessed. | --- ### 1.14 Visits generated via TV/Radio spots **How many visits, orders and which order value was generated by TV/Radio spots?** Analysis: Individual Analysis ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss1(114).png) ****Reading Example**** | Reading Example | | --- | | Visits | 6 visits were generated by the spot with the name "Spot 3", that was broadcast on 2017-08-24 at 20:45:50 on the station "RTL". | | Qty Orders | 1 order was generated by the spot with the name "Spot 3", that was broadcast on 2017-08-24 at 20:45:50 on the station "RTL". | | Order Value | 8,10 € order was generated by the spot with the name "Spot 3", that was broadcast on 2017-08-24 at 20:45:50 on the station "RTL". | > [!NOTE] > For more details, explore the related topics in article [TV and radio tracking](/v1/docs/tv-and-radio-tracking).