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      Visitors, returning Percent (Month N)
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      Visitors, returning Percent (Month N)

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      Article summary

      The metric of the cohorts analysis shows, what percentage of the new visitors of a defined month returned per month.

      Use the metric with the dimension "Cohorts (Monthly)".

      Month 0 = Returning visitors within the first 29 days. Is always 100 %.

      Month 1 = Returning visitors within days 30-59 since the first visits.

      Calculation

      Visitors (Lifespan Month N) / Visitors (Lifespan Month 0) * 100                                                                    

      Extensive information on cohorts in Mapp Intelligence can be found in the corresponding training chapter.

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