---
title: "Visitors > Traffic"
slug: "visitors-traffic"
updated: 2024-03-15T10:09:03Z
published: 2024-03-15T10:09:03Z
canonical: "docs.mapp.com/visitors-traffic"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Visitors - Traffic

**The traffic analysis shows values of some important figures for each calendar day in the chosen analysis period.**

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/de3762a8-d7eb-4405-a09f-6f2390888d9a.png)

The following dimensions and figures are available in the analysis (a click on the link leads to detailed information):

| Dimension | Metric |
| --- | --- |
| [Days](/v1/docs/days) | [Visits](/v1/docs/metrics-visits) [Page Impressions](/v1/docs/page-impressions) [New Visit Rate %](/v1/docs/new-visit-rate) [Visit Duration Avg](/v1/docs/visit-duration-avg) [Bounce Rate %](/v1/docs/bounce-rate) |

## List view

In the "List" view, data is sorted by days by default.

### Reading Example

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/af7262f1-9eed-4a3e-9d61-720fc899c2f8.png)

| Visits | 2,772 visits were made on 2018-10-31. |
| --- | --- |
| Page Impressions | 32,362 pages were viewed on 2018-10-31. |
| New Visit Rate % | 90.69 % of all visits were made by visitors that were recognized for the first time. Visitor recognition is based on cookies, and, if it is passed, the login information. |
| Visit Duration Avg | A visit lasted on average 1 minute and 23 seconds. This value includes 30 seconds which are used as duration average for the exit page. |
| Bounce Rate % | In 7.13 % of all visits, only one page was viewed. |

  

## Comparison view

In the "Comparison" view, date ranges and segments can be compared on a daily basis.

### Reading example

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/eebeb7b8-2a5d-4b6a-b140-19eb55b24cb5.png)

- A: 3,931 visits were made on 2018-11-19.
- B: 3,482 visits were made on 2018-11-05.
- C: There were 12.89 % more visits on 2018-11-19 than on 2018-11-05.