---
title: "Visitors - User-Relationship Management - User - RFM Group"
slug: "visitors-urm-user-relationship-management-urm-customer-rfm-group"
updated: 2024-04-19T09:24:43Z
published: 2024-04-19T09:24:43Z
canonical: "docs.mapp.com/visitors-urm-user-relationship-management-urm-customer-rfm-group"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Visitors - User-Relationship Management - User - RFM Group

**The User RFM Group analysis shows how many visits were performed by user groups according to the RFM model. It is useful for evaluating the purchase behavior of users.**

RFM is the acronym for Recency, Frequency and Monetary.

Use the help in the context menu to get detailed information on the included dimensions and metrics.

## Additional Information

Training chapter [Extended user-centric analyses](/v1/docs/analyses-7-extended-user-centric-analyses)