--- title: "Visits Organic %" slug: "visits-organic" updated: 2024-03-15T11:07:42Z published: 2024-03-15T11:07:42Z canonical: "docs.mapp.com/visits-organic" --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.mapp.com/llms.txt > Use this file to discover all available pages before exploring further. # Visits Organic % Shows what percentage of all visits did not start with a campaign basing on an URL parameter. The basis for this is, that campaigns are measured in Mapp Intelligence. | Calculation | Visits Organic / Visits * 100 | | --- | --- |