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      Welcome Program (Subscribers)
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      Welcome Program (Subscribers)

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      Article summary

      Scenario​

      Send a welcome message to all new group subscribers. The program includes a follow-up message to all new subscribers who don't click the welcome message.

      Benefits​

      • Automatically respond to every new subscription to your newsletter.

      • Get your customer relationship off to a great start with an enthusiastic, genuine welcome mail and a targeted follow-up.

      • Encourage new subscribers to become purchasing customers.

      Marketing Inspiration​

      • Consider creating a separate campaign for contacts who subscribe and at the same time complete their first purchase. Purchasers already receive a confirmation email and a shipping confirmation, so you don't want to bombard them with emails in the first week. Instead, consider sending them a customized welcome program that starts a week after the initial purchase. Use this welcome program to cross-sell related products and strengthen the customer relationship.

      • Don't forget to set up a profile enrichment program so that you're continuously gathering data about your contacts. See Profile Enrichment​.

      Procedure​

      This procedure has three steps.

      A) Create two messages: a welcome message and a follow-up message.

      B) Create a selection that identifies contacts who were added to the group a week ago, but who didn't click on the welcome message.

      C) Create an event-based automation that sends the welcome message after subscription. On the same whiteboard, create a time-based automation that sends the reminder message on a daily basis. The reminder is sent to contacts who were added to the group a week ago, but who didn't click on the welcome message.

      A) Create the Messages​

      ​WelcomeMessage​

      Save the message as a prepared message.

      For more information, see Save Draft as Prepared Message​.

      ​ReminderMessage​

      Hint:

      You can update the content of the prepared message at any time. For example, you can easily add or change a coupon or update the graphics. There is no need to change or pause the automation. Sendout with the new content continues as scheduled.

      B) Create Selection​

      Create a selection that identifies contacts who were added to the group a week ago, but who didn't click on the welcome message.

      In the ​Recipients​ > ​Selection​ area, create a new selection with the following two conditions. Combine the conditions with ​and​.





      Condition 1: Selects contact who did not click on the special introductory offer email.

      Basis for Condition: ​Message​

      Group: Select the group.

      Message: ​Prepared Message​. From the ​Prepared Message​ drop-down list, select the ​WelcomeMessage​ message.

      Click ​Add​

      Status: ​Link clicked, No, Any link ​

      Condition 2: Selects contacts who were added to the group

      Basis for Condition: ​Group​

      Select the group into which you import new contacts.

      Attribute: ​Member Creation Date​

      Click ​Add​

      Match: ​Selection run date, exactly before, 7 days​

      C) Create Automations​

      1. In the ​Automation​ area, create a new whiteboard.

      2. Drag one ​Time​ module, one ​Time-based job​ module, one ​Event​ module, and one ​Event-based job​ module onto the whiteboard.

      3. Drag and drop between the connection   buttons to connect the modules as shown above.

      4. Define the module settings as follows:

        a. Event Module

        Field

        Entry

        This module tracks new subscriptions to the group.

        Name

        Enter a name for the module.

        Event

        ​Subscription to Group (C)​

        Group Name

        Select the group.

        b. Event-based Job Module

        Field

        Entry

        This module sends a welcome message to new subscribers.

        Name

        Enter a name for the module.

        Job

        ​Send Prepared Message to Contact (C)​

        Contact

        Select the ​Use Event Parameter​ check box. This check box tells Mapp Engage to send the welcome message to the same contact who just subscribed to the newsletter.

        Message

        Select the ​WelcomeMessage​.

        Define Delay

        Use the fields in the ​Define Delay​ area to define an optional delay between subscription and sendout of the welcome message.

        c. Time Module

        Field

        Entry

        This module is a daily schedule.

        Name

        Enter a name for the module.

        Date

        Recurring Date

        Time

        Define the desired time of the daily sendout.

        Period

        Day(s)

        Value

        1

        d. Time-based Job Module

        Field

        Entry

        This module sends a message to the reminder selection.

        Name

        Enter a name for the module.

        Job

        ​Send Prepared Message to Selection​

        Message

        Select the ​ReminderMessage​.

        Selection

        Select the reminder selection.

      5. Click ​Next​.
        ⇒ The ​Whiteboard​ wizard opens to step two.

      6. Define the desired time frame and notifications.

      7. Click ​Activate​ to immediately activate the whiteboard. Only active whiteboards are executed by the system.

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