--- title: "Welcome Program (Subscribers)" slug: "welcome-program-subscribers" updated: 2024-03-07T13:20:33Z published: 2024-03-07T13:20:33Z --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.mapp.com/llms.txt > Use this file to discover all available pages before exploring further. # Welcome Program (Subscribers) ## Scenario​ Send a welcome message to all new group subscribers. The program includes a follow-up message to all new subscribers who don't click the welcome message. ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/86200dc6-c874-4973-a09a-d8b7badf53ba.png) ## Benefits​ - Automatically respond to every new subscription to your newsletter. - Get your customer relationship off to a great start with an enthusiastic, genuine welcome mail and a targeted follow-up. - Encourage new subscribers to become purchasing customers. ## Marketing Inspiration​ - Consider creating a separate campaign for contacts who subscribe and at the same time complete their first purchase. Purchasers already receive a confirmation email and a shipping confirmation, so you don't want to bombard them with emails in the first week. Instead, consider sending them a customized welcome program that starts a week after the initial purchase. Use this welcome program to cross-sell related products and strengthen the customer relationship. - Don't forget to set up a profile enrichment program so that you're continuously gathering data about your contacts. See [Profile Enrichment​](/v1/docs/profile-enrichment). ## Procedure​ This procedure has three steps. A) Create two messages: a welcome message and a follow-up message. B) Create a selection that identifies contacts who were added to the group a week ago, but who didn't click on the welcome message. C) Create an event-based automation that sends the welcome message after subscription. On the same whiteboard, create a time-based automation that sends the reminder message on a daily basis. The reminder is sent to contacts who were added to the group a week ago, but who didn't click on the welcome message. ### A) Create the Messages​ | ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/1e5cd46d-deab-497d-ac93-2567ddb7d51a.png) | ​WelcomeMessage​ | Save the message as a prepared message. For more information, see [Save Draft as Prepared Message​](/v1/docs/save-draft-as-prepared-message). | | --- | --- | --- | | ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/1e5cd46d-deab-497d-ac93-2567ddb7d51a.png) | ​ReminderMessage​ | > Hint: > > You can update the content of the prepared message at any time. For example, you can easily add or change a coupon or update the graphics. There is no need to change or pause the automation. Sendout with the new content continues as scheduled. ### B) Create Selection​ Create a selection that identifies contacts who were added to the group a week ago, but who didn't click on the welcome message. In the*​Recipients​ > ​Selection*​ area, create a new selection with the following two conditions. Combine the conditions with **​and​**. | ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/5317c6bd-01cc-4724-a9e4-c34e2a850cc9.png) | **Condition 1:** Selects contact who did not click on the special introductory offer email. Basis for Condition: ​Message​ Group: Select the group. Message: ​Prepared Message​. From the ​Prepared Message​ drop-down list, select the ​WelcomeMessage​ message. Click ​Add​ Status: ​Link clicked, No, Any link ​ | | --- | --- | | **Condition 2:** Selects contacts who were added to the group Basis for Condition: ​Group​ Select the group into which you import new contacts. Attribute: ​Member Creation Date​ Click ​Add​ Match: ​Selection run date, exactly before, 7 days​ | ### C) Create Automations​ ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/e8717281-63c3-4160-80b7-aae903a86be1.png) 1. In the ​Automation​ area, create a new whiteboard. 2. Drag one ​Time​ module, one ​Time-based job​ module, one ​Event​ module, and one ​Event-based job​ module onto the whiteboard. 3. Drag and drop between the connection ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/0e532b23-f6ff-42bd-af6c-f3f71a52ba9b.png) buttons to connect the modules as shown above. 4. Define the module settings as follows: | a. Event Module | Field | Entry | | --- | --- | --- | | ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/6866074e-8f87-4eae-a990-abb11cb7bef8.png) This module tracks new subscriptions to the group. | Name | Enter a name for the module. | | Event | ​Subscription to Group (C)​ | | Group Name | Select the group. | | b. Event-based Job Module | Field | Entry | | --- | --- | --- | | ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/053abcfc-4f64-490a-8543-2bcc3f17b832.png) This module sends a welcome message to new subscribers. | Name | Enter a name for the module. | | Job | ​Send Prepared Message to Contact (C)​ | | Contact | Select the ​Use Event Parameter​ check box. This check box tells Mapp Engage to send the welcome message to the same contact who just subscribed to the newsletter. | | Message | Select the ​WelcomeMessage​. | | Define Delay | Use the fields in the ​Define Delay​ area to define an optional delay between subscription and sendout of the welcome message. | | c. Time Module | Field | Entry | | --- | --- | --- | | ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/61e6763b-a083-48cc-a525-15239b744db5.png) This module is a daily schedule. | Name | Enter a name for the module. | | Date | Recurring Date | | Time | Define the desired time of the daily sendout. | | Period | Day(s) | | Value | 1 | | d. Time-based Job Module | Field | Entry | | --- | --- | --- | | ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/fd970845-c474-441e-8c89-57d52d034e39.png) This module sends a message to the reminder selection. | Name | Enter a name for the module. | | Job | ​Send Prepared Message to Selection​ | | Message | Select the ​ReminderMessage​. | | Selection | Select the reminder selection. | 5. Click **​Next​**. ⇒ The ​Whiteboard​ wizard opens to step two. 6. Define the desired time frame and notifications. 7. Click **​Activate​**to immediately activate the whiteboard. Only active whiteboards are executed by the system.