Various parameters can be sent from both websites and apps to provide detailed insights into user behavior and performance when tracking user interactions with Mapp Intelligence. These tracking parameters are embedded in the tracking pixel/SDK and can be reviewed using a debugger to ensure accurate data collection. For website tracking, you can use the Mapp Cloud Debugger to easily check the parameters that are sent when using browser-based tracking.
Below, you’ll find a table listing all tracking parameters that can be sent to Mapp Intelligence. Alongside them are their corresponding JavaScript keys, descriptions, and the paths where they can be found in Mapp Intelligence.
Further Information
Learn more about the setup of Mapp Intelligence in these training chapters:
Find the technical documentation here: Tracking Integration
The table below is included to enhance searchability, while the table above offers more flexibility for detailed viewing and interactions. Both are present to ensure optimal accessibility and usability.
Static table
Parameter | Javascript key | Description | Frontend |
|---|---|---|---|
ba | wt.product | Products. Names of the products that were passed (independent from the product status) | E-Commerce > Products |
bw | Media Bandwidth (Bit/Second). Shows the bandwidth of the mediastreams | Navigation > Media > Media Bandwidth (Bit/Second) | |
ca | wt.productCategory | Product Category. Allows for adding static product information. [ca2, ca3, …] | E-Commerce > Product Categories |
ca870 | Product name. A predefined product category | E-Commerce > Product Categories | |
ca871 | Product main category. A predefined product category | E-Commerce > Product Categories | |
ca872 | Product subcategory. A predefined product category | E-Commerce > Product Categories | |
ca873 | Product manufacturer/brand. A predefined product category | E-Commerce > Product Categories | |
ca874 | Product description short. A predefined product category | E-Commerce > Product Categories | |
ca875 | Product description long. A predefined product category | E-Commerce > Product Categories | |
cb | wt.customEcommerceParameter | E-Commerce parameter. Allows for adding dynamic product information. [cb2, cb3, …] | E-Commerce > E-Commerce Parameters |
cb560 | (DEPRECATED) New or Returning Customer | E-Commerce > E-Commerce Parameters | |
cb561 | Return Value | - (Metric) | |
cb562 | Cancellation Value | - (Metric) | |
cb563 | wt.couponValue | Coupon value | - (Metric) |
cb564 | Email Subscription (Website Goal) | E-Commerce > E-Commerce Parameters | |
cb565 | Social Media Follow (Website Goal) | E-Commerce > E-Commerce Parameters | |
cb566 | Subscription (Website Goal) | E-Commerce > E-Commerce Parameters | |
cb567 | Lead (Website Goal) | E-Commerce > E-Commerce Parameters | |
cb568 | Contact (Website Goal) | E-Commerce > E-Commerce Parameters | |
cb569 | App Download (Website Goal) | E-Commerce > E-Commerce Parameters | |
cb675 | Product on Sale | - (Metric) | |
cb760 | wt.productSoldOut | Product sold out | - (Metric) |
cb761 | wt.paymentMethod | Payment method | E-Commerce > E-Commerce Parameters |
cb762 | wt.shippingService | Shipper | E-Commerce > E-Commerce Parameters |
cb763 | wt.shippingSpeed | Shipping duration | E-Commerce > E-Commerce Parameters |
cb764 | wt.shippingCosts | Shipping costs | - (Metric) |
cb765 | Placement of reco widget | E-Commerce > E-Commerce Parameters | |
cb766 | Product position in reco widget | E-Commerce > E-Commerce Parameters | |
cb767 | Algorithm of reco widget | E-Commerce > E-Commerce Parameters | |
cb768 | Product outfit occasion in reco widget | E-Commerce > E-Commerce Parameters | |
cb900 | (DEPRECATED) App installed | - (Metric) | |
cc | wt.customCampaignParameter | Campaign parameter. Allows for adding dynamic campaign information. [cc2, cc3, …] | Marketing > Campaign Parameters |
cc601 | Link Position | Marketing > Campaign Parameters | |
cc606 | eCircle Linkname | Marketing > Campaign Parameters | |
cc607 | RTA Vertical | Marketing > Campaign Parameters | |
cc608 | RTA Publisher | Marketing > Campaign Parameters | |
cc609 | RTA SSP | Marketing > Campaign Parameters | |
cc610 | RTA Size | Marketing > Campaign Parameters | |
cc611 | RTA Visibility | Marketing > Campaign Parameters | |
cc612 | RTA Bidrequest ID | Marketing > Campaign Parameters | |
cc613 | RTA Domain | Marketing > Campaign Parameters | |
cc614 | RTA Page | Marketing > Campaign Parameters | |
cc616 | MA Campaign ID | Marketing > Campaign Parameters | |
cc617 | MA Item ID | Marketing > Campaign Parameters | |
cd | wt.customerId | Customer ID | Visitors > User Relationship Management |
ce | wt.customTimeParameter | Independent parameter. [ce2, ce3, …] | Visitors > Independent Parameters |
cg | wt.contentGroup | Content group. Allows for adding static page information | Navigation > Content Groups |
ck | wt.customClickParameter | Event parameter. Allows for adding dynamic event information | Navigation > Event Parameters |
ck500 | (DEPRECATED) Survey - Survey title | Navigation > Event Parameter | |
ck501 | Scroll Depth (Figure) | - (Metric) | |
ck502 | Page Length | - (Metric) | |
ck503 | Error - Message | Navigation > Event Parameter | |
ck504 | Error - Type | Navigation > Event Parameter | |
ck520 | Teaser - Placement | Navigation > Event Parameter | |
ck521 | Teaser - Name | Navigation > Event Parameter | |
ck522 | Teaser - Variant | Navigation > Event Parameter | |
ck523 | Teaser - Views | - (Metric) | |
ck524 | Teaser - Clicks | - (Metric) | |
ck525 | Teaser - Page Engagement | - (Metric) | |
ck526 | Teaser - Content | Navigation > Event Parameter | |
ck527 | Teaser - Type | Navigation > Event Parameter | |
ck528 | Teaser - Conversions | - (Metric) | |
ck529 | Teaser - Widget Request ID | - (not available in the frontend) | |
ck530 | Teaser - Target Group | Navigation > Event Parameter | |
ck531 | Teaser - Rule | Navigation > Event Parameter | |
ck532 | Teaser - Item Page in Widget | Navigation > Event Parameter | |
ck533 | Teaser - Item Position in Widget | Navigation > Event Parameter | |
ck540 | Scroll Depth | Navigation > Event Parameter | |
ck550 | (DEPRECATED) Social Media Buttons | Navigation > Event Parameter | |
ck830 | Test - Experiment | Navigation > Event Parameter | |
ck831 | Test - Variant | Navigation > Event Parameter | |
ck910 | App Crash - Type | - (Metric) | |
ck911 | App Crash - Name | Navigation > Event Parameter | |
ck912 | App Crash - Message | Navigation > Event Parameter | |
ck913 | App Crash - Cause Message | Navigation > Event Parameter | |
ck914 | App Crash - Stack | Navigation > Event Parameter | |
ck915 | App Crash - Cause Stack | Navigation > Event Parameter | |
ck916 | App Crash - User Info | Navigation > Event Parameter | |
ck917 | App Crash - Return Addresses | Navigation > Event Parameter | |
ck920 | Page Load Time (plugin) | - (Metric) | |
ck921 | Content Engagement - Name | Navigation > Event Parameter | |
ck922 | Content Engagement - Element visibility % (figure) | ||
ck923 | Content Engagement - Element visibility % (text) | Navigation > Event Parameter | |
cp | wt.customParameter | Page parameter. Allows for adding dynamic page information | Navigation > Page Parameters |
cp570 | Page Load Time (ms) (deprecated plugin) | - (Metric) | |
cp750 | Pagination | Navigation > Page Parameters | |
cp751 | Login Status | Navigation > Page Parameters | |
cp752 | Domain | ||
cp770 | Tabbed browsing | - (Metric) | |
cp771 | wt.numberSearchResults | Number of search results | - (Metric) |
cp772 | wt.errorMessages | Error messages | Navigation > Page Parameters |
cp773 | wt.paywall | Paywall calls | Navigation > Page Parameters |
cp774 | wt.articleTitle | Article heading | Navigation > Page Parameters |
cp775 | wt.contentTags | Content tags | Navigation > Page Parameters |
cp776 | wt.pageTitle | Page title | Navigation > Page Parameters |
cp777 | wt.pageType | Page type | Navigation > Page Parameters |
cp780 | Viewport | Navigation > Page Parameters | |
cp783 | Screen Orientation | Navigation > Page Parameters | |
cs | wt.customSessionParameter | Session parameter. Allows for adding dynamic session information | Visitors > Session Parameters |
cs800 | wt.loginStatus | Login status. Shows whether a user was logged in during the session. | Visitors > Session Parameters |
cs803 | Adblocker | Visitors > Session Parameters | |
cs804 | App version | Visitors > Session Parameters | |
cs805 | App release | Visitors > Session Parameters | |
cs813 | Advertising Opt Out | - (Metric) | |
cs815 | App updated | - (Metric) | |
cs816 | App preinstalled | - (Metric) | |
cs818 | Net Promoter Score | - (Metric) | |
cs819 | NPS Feedback | Visitors > Session Parameters | |
cs821 | App First Open | Visitors > Session Parameters | |
ct | wt.linkId | Event name | Navigation > Events |
eid | EverId | ||
fns | Force New Session | ||
fpv | Temporary session ID | ||
fpt | Temporary session ID type | ||
la | Language | Visitors > Geography | |
mc | wt.campaignId | Campaign ID | Marketing > Campaigns |
mca | wt.campaignAction | Campaign action | Metrics |
nc | wt.enableAnonymousFunction | Anonymous tracking | |
np | Browser Plugins | Visitors > Technology | |
oi | wt.orderId | Order ID | E-Commerce |
one | First request flag | ||
ov | wt.orderValue | Order value | - (Metric) |
p | Pixel request parameter | ||
pu | Page URL | ||
qn | wt.productQuantity | Quantity | - (Metric) |
st | wt.productStatus | Product status | - (Metric) |
uc | wt.urmCategory | User category | Visitors > User Categories |
ui5 | Mapp Fashion user ID (dressipi) | ||
rla | Request limit amount |