Which request types are supported by Mapp Intelligence?

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Mapp Intelligence supports Page- and Event-track requests.

Page request

Event request

You can track everything that happens on a page and other events.
Subtypes of event requests are:
- Media request
- Form request
Each request generates either one click (event request), media view (media request), or form view (form request).

This table shows which information can be tracked by a Page- and Event request.

Parameter	Description / Note	Page	Event	Media	Form
cc[ID]	Campaign parameter	X	X
cd	Customer ID	X	X
ceid	Custom Ever ID (for Server-to-Server tracking)	X	X
cs[ID]	Session parameter	X	X
mc	Campaign ID / Mediacode	X	X
mca	Campaign action [c = click, v = view]	X	X
uc[ID]	User categories	X	X
ct	Name of the event		X
ck[ID]	Event parameter		X	X	X
fn	Name of the form plus submit status				X
ft	Names of the form fields				X
mi	Name of the video			X
mk	The current action of the Media Player. Standard actions are play, pause, stop, pos, seek and eof			X
mt1	Current position of a video.			X
mt2	Total Play Duration of video.			X
mg[ID]	Media Category			X
mut	Mute			X
vol	Volume			X
bw	Bandwidth			X
is	Search term of the internal search function	X
cg[ID]	Content group	X
cp[ID]	Page parameter	X
ba	Name or id of the product	X	X	X	X
co	Product cost	X	X	X	X
qn	Number of products	X	X	X	X
plp	Product list position	X	X	X	X
st	Status of the shopping cart	X	X	X	X
cr	Product currency	X	X	X	X
oi	Order ID	X	X	X	X
ov	Order value	X	X	X	X
ca[ID]	Product category	X	X	X	X
cb[ID]	E-commerce parameter	X	X	X	X

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