Mapp Intelligence supports Page- and Event-track requests.
Page request
You can track pages and page-related information.
Each request generates a page impression.
Event request
You can track everything that happens on a page and other events.
Subtypes of event requests are:
Media request
Form request
Each request generates either one click (event request), media view (media request), or form view (form request).
This table shows which information can be tracked by a Page- and Event request.
Parameter | Description / Note | Page | Event | Media | Form |
|---|---|---|---|---|---|
cc[ID] | Campaign parameter | X | X | ||
cd | Customer ID | X | X | ||
ceid | Custom Ever ID (for Server-to-Server tracking) | X | X | ||
cs[ID] | Session parameter | X | X | ||
mc | Campaign ID / Mediacode | X | X | ||
mca | Campaign action [c = click, v = view] | X | X | ||
uc[ID] | User categories | X | X | ||
ct | Name of the event | X | |||
ck[ID] | Event parameter | X | X | X | |
fn | Name of the form plus submit status | X | |||
ft | Names of the form fields | X | |||
mi | Name of the video | X | |||
mk | The current action of the Media Player. Standard actions are play, pause, stop, pos, seek and eof | X | |||
mt1 | Current position of a video. | X | |||
mt2 | Total Play Duration of video. | X | |||
mg[ID] | Media Category | X | |||
mut | Mute | X | |||
vol | Volume | X | |||
bw | Bandwidth | X | |||
is | Search term of the internal search function | X | |||
cg[ID] | Content group | X | |||
cp[ID] | Page parameter | X | |||
ba | Name or id of the product | X | X | X | X |
co | Product cost | X | X | X | X |
qn | Number of products | X | X | X | X |
plp | Product list position | X | X | X | X |
st | Status of the shopping cart | X | X | X | X |
cr | Product currency | X | X | X | X |
oi | Order ID | X | X | X | X |
ov | Order value | X | X | X | X |
ca[ID] | Product category | X | X | X | X |
cb[ID] | E-commerce parameter | X | X | X | X |