Why does a forwarded HTML email often look different from the original?
When an HTML email is forwarded, it is reprocessed by the recipient’s email client. Each email client (such as Gmail or Outlook) interprets and renders HTML differently. During forwarding, the original markup may be modified or re-rendered, potentially affecting layout, styling, images, and links.
Common reasons for formatting issues
Email client re-rendering
Email clients apply their own HTML and CSS rules when displaying and forwarding messages. A forwarded email is not preserved as-is but rendered again in a new context.
HTML modification during forwarding
Some email clients rewrite, remove, or inject markup when forwarding an email, which can break layouts or styling.
Handling of external assets
Images, fonts, or other externally hosted assets may not load, resize correctly, or behave as expected after forwarding.
Warning
Forwarding HTML emails is inherently unreliable when it comes to preserving design and layout. Differences in rendering are expected and cannot be fully controlled.