Why is the sum of new visitors and returning visitors not the number of visitors?
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Why is the sum of new visitors and returning visitors not the number of visitors?
- 1 Minute to read
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- DarkLight
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In general, the new or returning visitor information is visit based information.
If a visitor has made his first visit and further visits within an analysis period, he is therefore shown once as a new visitor and in all subsequent visits as a returning visitor.
Further information on new and returning visitors can be found here.
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