Overview
Wishlist is a predefined eCommerce data table that stores products a contact adds to a wishlist in an online store and makes this data available in Mapp Engage. The data can be used for email personalization and for running wishlist-related campaigns, making it easier to target contacts based on their expressed product interests.
Wishlist requires a product catalog-related data table to be available.
Navigation Path
Administration > eCommerce > Wishlist
Common Use Cases
Identifying contacts who have shown interest in specific products by adding them to a wishlist
Segmenting contacts based on wishlist product attributes, such as product, price, or time added
Personalizing email content using wishlist product information
Running wishlist-focused campaigns that target contacts based on expressed product interest
Supporting re-engagement scenarios by addressing the products a contact has saved for later consideration
Wishlist data structure
The Wishlist table contains the following fields:
Column Heading | Description |
|---|---|
| Date when the wishlist entry was created |
| Size information related to the product |
| Price of the product |
| Unique identifier of the product |
The fields are not enumerated and are not required to be unique.