---
title: "Wishlist"
slug: "wishlist"
updated: 2026-01-26T16:17:09Z
published: 2026-01-26T16:17:09Z
canonical: "docs.mapp.com/wishlist"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Wishlist

## Overview

Wishlist is a predefined eCommerce data table that stores products a contact adds to a wishlist in an online store and makes this data available in Mapp Engage. The data can be used for email personalization and for running wishlist-related campaigns, making it easier to target contacts based on their expressed product interests.

Wishlist requires a product catalog-related data table to be available.

---

## Navigation Path

*Administration > eCommerce > Wishlist*

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## Common Use Cases

- Identifying contacts who have shown interest in specific products by adding them to a wishlist
- Segmenting contacts based on wishlist product attributes, such as product, price, or time added
- Personalizing email content using wishlist product information
- Running wishlist-focused campaigns that target contacts based on expressed product interest
- Supporting re-engagement scenarios by addressing the products a contact has saved for later consideration

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## Wishlist data structure

The Wishlist table contains the following fields:

| **Column Heading** | Description |
| --- | --- |
| `timestamp` | Date when the wishlist entry was created |
| `size` | Size information related to the product |
| `productPrice` | Price of the product |
| `productSKU` | Unique identifier of the product |

The fields are not enumerated and are not required to be unique.

## Related

- [eCommerce: Wishlist](/ecommerce-wishlist.md)
- [Tracking Abandoned Activity: Wishlist, Browse & Cart](/abandoned-cart-and-wishlist-tracking.md)
- [Setting Up & Testing Abandoned Activity: Cart, Wishlist & Browse](/how-to-abandoned-cart-and-wishlist-tracking-with-mapp-intelligence.md)
- [Personalization with eCommerce Tables and Related Data](/personalization-with-ecommerce-tables-and-related-data.md)