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This manual is the intellectual property of Webtrekk GmbH. This includes the contents but also all images, tables, and drawings. Change or removal of copyright notices, registering mark or control numbers are not allowed. Any use not permitted by German copyright law requires the prior written consent of the respective author or creator. This applies in particular to reproduction, editing, translation, storage, processing or distribution of contents in databases or other electronic media and systems.

Webtrekk GmbH allows the use of the content solely for the contractual purpose. It should be noted that the contents of this manual may be subject to changes, without that a reporting obligation on the part of Webtrekk GmbH can be derived from this. Users of this manual must independently obtain information themselves, whether modified versions or notes to the contents are present, for example on the Internet at, and take these into account during operation.

All information provided in this manual is made available by Webtrekk GmbH. Webtrekk GmbH assumes no liability or warranty for errors or omissions in this manual, but avow for products and services according to the agreement which is expressly laid down for the respective products and services. The information contained in this manual result in no further liability.

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10115 Berlin

Phone +49 030 - 755 415 - 0
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With Webtrekk TV-Tracking you can identify and visualize the direct influence of TV advertising on your website presence and conversions. With the data-based knowledge about the relationship between TV usage and website traffic, you can optimize your cross-media marketing campaigns in a targeted manner.

Against the background of the consumer trend towards the "second screen," it can be observed that online companies are placing more and more TV spots.

UI Text Box

"Only 19% of the respondents to the Deloitte Media Survey 2015 concentrated exclusively on the current programme. This development is in favor of the use of second screens, i.e., PC, tablet and mobile phone. Web surfing (40 %), social networks (29 %), e-mail and SMS (31 %) and online shopping (15 %) during the programme have increased strongly."

(Source: )

German companies invested almost four billion euros in television advertising in 2012. The return on investment of advertising expenditure is therefore crucial for online marketing. With TV-Tracking you can see exactly which spots, slots and broadcasting times generate which traffic and which conversion. If the user behavior on the secondary screen is directly attributable to the impulse of television, you get an indicator of how successful a TV spot was online. With this knowledge, you can further optimize your advertising budget.

TV tracking is made possible by assigning Internet visitors who become aware of your company or product through television advertising to a particular TV spot. The TV-induced traffic on your website is determined by using elaborated algorithms: Based on the binding broadcast times recorded in real time, analyses are carried out of all visitors who visit your site within a defined period after the TV broadcast or who have used a search with specific keywords defined by you beforehand. Relevant visitor numbers are calculated from the increase in website traffic after the TV spot has been broadcast compared to traffic before the broadcast (for more details, see How does TV Tracking work?).

The analyses show which TV spots, programme slots and transmission times generate the most traffic and conversions in the form of orders. All in all, you can also determine whether you have reached your target group. As an advertiser, you gain valuable insights into your campaigns, which form the valid basis for the further optimization of your TV commitment.

With Webtrekk Analytics, you already use a comprehensive and professional tool to measure the online activities of your potential customers. If you want to measure your TV commercials and integrate them into your customer journeys, you can do so by setting up TV as an advertising medium in Webtrekk.

This document contains the instructions for correct setup and shows you how TV tracking works and how to use it.