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With the URL Campaign Mapper plugin, you can create a media code from any URL parameter.

Webtrekk usually captures the usage of the campaign by reading URL parameters. While other systems often use multiple parameters to describe a single campaign (for example, the "utm" parameters in Google), Webtrekk can only use one parameter of a URL for processing. Therefore we provide this plugin to enable the recording of campaigns without additional development effort.

With this plugin, a single media code (corresponding pixel parameter) is created from the parameters defined by you and transferred to Webtrekk.


This document describes the configuration and integration of the plugin into your website.


Read more about campaign tracking and media codes at the following link: Campaigns.