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Mapp Intelligence has gone server-side: We are now offering a PHP tracking library to track website usage via your own server.

Server-side tracking is becoming increasingly important to track mission-critical information on webpages. The new Mapp Intelligence PHP library allows to configure tracking right on the server instead of taking a detour via the browser.

Key benefits

  • Being independent of browser-side cookies
  • Not being affected by tracking blockers
  • Increased control over collected data
  • Precise data collection of page data

How does it work?

You can either download the repository and integrate the library directly on your server or use the PHP composer.
Please check our technical documentation for all details.

Availability

This feature is part of the 2020 Spring Update and available to all customers.

Related Topics

Best Practice: Use Server-side Tracking for highest data quality

Technical documentation for PHP Lib: Mapp Intelligence - Tracking

Overview of all best practices and new features