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You are using Google Tag Manager to organize your tags and want to use Mapp Intelligence to gain more customer insights? Then we have great news for you. Now you can use our Google Tag Manager template for the Smart Pixel to configure tracking for Mapp Intelligence.

Key Benefits

  • Your tracking is up and running in only 3 steps
  • Automatic tracking of HTML elements by simply activating it in the Google Tag Manager Template
  • Automatic form tracking to determine if visitors have submitted or abandoned forms
  • We offer a product variable template to help you match your data layer keys to the ones used in the Smart Pixel

How does it work?

The tag template provides you with a pre-defined tag, including all functionality needed to start tracking your website in Mapp Intelligence.


This feature is part of the 2020 Spring Update and available to all customers.

Related Topics

Best Practice: Integrate Mapp Intelligence in the Google Tag Manager

Technical documentation for the template

Overview of all best practices and new features