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Check out mapp Empower, our email marketing platform

All partners and clients using Empower can now use the API to access message statistics for Transactional and Welcome messages.

So far, only top-level statistics were available on the number of sent messages. The new API extension allows you to pull statistics for a specific date, date range or for a specific template ID.

Key Benefits

  • Pull message statistics thanks to two new APIs:
  • Specify how the statistics are aggregated – by template ID, daily or monthly
  • Verify your campaign performance on the fly!

Availability

The new APIs will be available for all Resellers and Clients with the "New API Access" feature toggle enabled.

Related Topics

Mapp Empower API Guide

Overview of all best practices and new features




Mapp now offers more flexibility to send encrypted emails by configuring Sender Profiles in Mapp Engage. Define the transmission mode and protocols for your email communication and remain compliant with best practices and legal. 

Key Benefits 

  • Choose the level of security for your campaigns in a flexible manner
  • Create your mailing in any of the different ways you can within Mapp Engage
  • Set up Sender Profiles and apply them in any type of Sendout
  • Monitor deliverability thanks to a new bounce category
  • Remain compliant with email communication best practices and legal

How does it work? 

Define the transmission mode and configuration for your email communication. 

  1. Go to “Administration > System Settings”. There is a new tab called Sender Profiles
  2. Three sender profiles are set up by default.
  3. Use the Create button to create a new sender profile. 
    You can flexibly define: 
    • Sender Profile Name
    • TLS Protocol
    • TLS min and max versions
    • Certificates & Ciphers


When setting up a message, you can then specify the sender profile.


You can only delete or modify custom sender profiles. 

Important Notes and Recommendations 

  • There is a new system permission sender_profiles_edit (System Permission ID 2320). Mapp recommends that it is allocated only to your Administrator role. 
  • We need to check your Sendout practices for compliance with the use of Sender Profiles. Please contact your Account Manager.
  • As changing the properties of an existing sender profile can impact on your Sendout, please contact your Account Manager before editing any sender profile. 

Availability 

This feature is part of the 2020 Spring Update and available to all Engage customers as of April 7th. Please contact your Account Manager if you are interested. 

Related Topics  

Mapp Engage - Sender Profiles

Mapp Cloud - Security Updates TLS 1.2

Transport Layer Security – Online Help

API

Overview of all best practices and new features

 

 



Our customers spoke up and we've heard you loud and clear. As we are closely working with our customers and evaluating their feedback on Data Streams, we are happy to announce that we released extensions to the available data as well as some improvements on handling of that data in our processing pipeline.

Key Benefits

With this update, our customers that use Data Streams will have the following extensions and improvements in their data:

  • The “Action” request with the name “webtrekk_ignore” is used to avoid generating real action requests that are shown in the Analyses, but to pass relevant “Action” context related information (e.g. action parameters) to Mapp. Prior to this update, this information was missing in the data. It is now available.
  • Internal Search Phrases (page.internalSearchPhrase) are now available under Page related information.
  • External Search Phrases (page.externalSearchPhrase) are now available under Page related information.
  • A new field called (session.requestNumber) is now available under Session related information in order to properly detect begin of a session as well as the order of requests per session.
  • Prior to this update, User categories and/or CustomerId were not available in the stream in most cases. The reason was due to the internal handling logic that the final customer was determined at the end of the session only. This behavior is changed and this information is also currently available.

Quick Overview of the Changes

In the table below you can check what information is available after this update:


Name

Key on the Record (root stream) /
Key on the Record (custom stream)

Description

Format

File in Raw Data Export

Field in Raw Data Export

Comment

Request Sequence Number

session.requestSequenceNumber

The request position (natural order) within the session

Integer

NA

NA


Internal Search Phrase

page.internalSearchPhrase

The search phrase when the internal searchbox of the website was used.

String

getFullSearchPhraseIntern

search_phrase


External Search Phrase

page.externalSearchPhrase

The search phrase when an external search engine was used, e.g. Google.

String

getFullSearchPhrase

search_phrase


Customer ID

user.customerId

Customised identifier for the tracked customer

String

getFullCustomer

customer_id

Example:

} "USER_CATEGORIES_NUMERICVALUES_001_VALUE": 12345.0,"USER_CUSTOMERID": "TestUser"}

User Categories

user.categories.textValues

user.categories.numericValues 

Categories for the user if available

Map<String, TextCategory>

Map<String, NumericCategory>

NA

NA

Related Topics

More information on Data Streams


With this feature you could get your very own AI Marketing Analyst – a leading edge technology build in your Mapp Intelligence solution. Customer centricity is not just another buzzword for you, and you want to grow your business? Then our sophisticated predictions could be the right thing to enhance your company’s competitive advantage. Mapp's AI Marketing Analyst creates pre-defined user segments. You can use them to analyze and engage prospects and customers based on their conversion probability, churn probably, predicted next order value and the predicted customer lifetime value. These 4 types of user-based predictions can help you make better informed decisions, optimize your marketing campaigns and create more personalized experiences for your customers.

Key benefits

  • Gain actionable insights and improve marketing campaigns by applying pre-defined user segments
  • Predictions and segments are available for 4 important KPIs that are crucial to every business:
    • Churn probability: the likelihood that a potential customer will not return to your website
    • Conversion probability: the likelihood that a user will convert within the next 30 days
    • Customer lifetime value: the predicted revenue a user is going to generate within the next 12 months
    • Next order value: the predicted value of the next order, if the user would order
  • Create and deliver more personalized content like special offers, banners or even newsletters
  • Combine it with Mapp Engage, a powerful marketing automation solution from our growing Mapp family

How does it work?

In order to make using predictions easier we now provide easy-to-use segments with 3 scores: low, medium and high. No business is like the other. So, we don't believe in one size fits all. Whether a predicted value is high or low is calculated for each account individually. For predicted conversion rate, next order value and customer life time value, the high segment marks the top 10% of all users within the last 12 months. For churn prediction, the best segment is the lowest, i.e. 10% of all users ranked by churn probability. The medium segment takes into account the 1130 percentile of users ranked by the predicted values. The low segment contains all other users, that is 31100 percentile. 

We provide dashboards and tips for each prediction to give you a quick overview of how many visitors belong to a given segment and how the values are distributed. Just filter the visitor metric down with the appropriate segment as is done in the dashboards. 


Dashboard Next Order Value

Availability

This feature is part of the 2020 Spring Update and available to all customers who have purchased predictions in Mapp Intelligence.
If you are interested in purchasing Mapp Engage to take advantage of user segments, please contact your Account Manager.

Related Topics

Mapp Intelligence and Engage: Watch this video to see the dream team in action

Best Practice: Adapt coupon usage based on conversion probability

Best Practice: Create custom user segments in Intelligence and use them in Engage

Further information on segmentation in Mapp Intelligence

Overview of all best practices and new features



Mapp Intelligence has gone server-side: We are now offering a PHP tracking library to track website usage via your own server.

Server-side tracking is becoming increasingly important to track mission-critical information on webpages. The new Mapp Intelligence PHP library allows to configure tracking right on the server instead of taking a detour via the browser.

Key benefits

  • Being independent of browser-side cookies
  • Not being affected by tracking blockers
  • Increased control over collected data
  • Precise data collection of page data

How does it work?

You can either download the repository and integrate the library directly on your server or use the PHP composer.
Please check our technical documentation for all details.

Availability

This feature is part of the 2020 Spring Update and available to all customers.

Related Topics

Best Practice: Use Server-side Tracking for highest data quality

Technical documentation for PHP Lib: Mapp Intelligence - Tracking

Overview of all best practices and new features


Enjoy tracking WordPress and WooCommerce without touching any line of code: By using our WordPress plugin you can start tracking website usage for our Mapp Intelligence e-commerce customer insights dashboards by just adding the plugin to your WordPress admin panel.

Key benefits

  • This plugin makes tracking implementation easy and you can focus immediately on what's really important: your analyses
  • Implement tracking for WordPress and WooCommerce with just one click

How does it work?

The plugin adds the necessary data layer to the website and includes the tag integration ID and domain. You can configure the plugin on WordPress and Tag Integration in Mapp Intelligence to start tracking your WordPress website.

Availability

This feature is part of the 2020 Spring Update and available to all customers.

Related Topics

Download your WordPress Plugin for Mapp Intelligence

Best Practice: Integrate Mapp Intelligence in WordPress

Technical documentation for the WordPress Plugin

Overview of all best practices and new features

You are using Google Tag Manager to organize your tags and want to use Mapp Intelligence to gain more customer insights? Then we have great news for you. Now you can use our Google Tag Manager template for the Smart Pixel to configure tracking for Mapp Intelligence.

Key Benefits

  • Your tracking is up and running in only 3 steps
  • Automatic tracking of HTML elements by simply activating it in the Google Tag Manager Template
  • Automatic form tracking to determine if visitors have submitted or abandoned forms
  • We offer a product variable template to help you match your data layer keys to the ones used in the Smart Pixel

How does it work?

The tag template provides you with a pre-defined tag, including all functionality needed to start tracking your website in Mapp Intelligence.

Availability

This feature is part of the 2020 Spring Update and available to all customers.

Related Topics

Best Practice: Integrate Mapp Intelligence in the Google Tag Manager

Technical documentation for the template

Overview of all best practices and new features


With our new Salesforce CRM Connector you can now keep your contacts between Salesforce and Mapp Engage in sync without any manual effort.

Simply install the Mapp Connect Salesforce package on your Salesforce account and let the automation do the job!


Key Benefits

  • Synchronize contacts between Salesforce CRM and Mapp Engage, including attributes
  • Store and analyze the unified, synchronized data from within Mapp Engage
  • Trigger automated marketing messages along the customer journey using Salesforce events or data

How does it work?

  1. Login to your Salesforce account
  2. Install and set-up our Salesforce CRM Connector
  3. Enjoy the benefits of the automation

Availability

This is an on-demand feature. Please contact your Account Manager to find how to get started.

Related Topics

Adding Mapp Connect component to Salesforce pages

Setting up export from Mapp Engage to Salesforce

Import all contacts from Salesforce to Engage

Create Engage campaign type in Salesforce

Overview of all best practices and new features


This new feature will give you more precise control regarding user roles. In Mapp Intelligence, it has already been possible to grant access to some of the analyses to specified users. Now you can do more: Based on the existing role and right management, it is possible to set up access rights for any metric and dimension in your Mapp Intelligence account – regardless of them being predefined or customized. Thus, figures that a user is not allowed to view will be locked in all Reports and Analyses.

Key benefits

  • You decide who has access to certain metrics and dimensions
  • Users spend less time searching and can navigate easier as they get a personalized view of the account
  • This way, you can customize and view restrictions for better compliance with any individual security regulations
  • The user receives immediate notifications if he does not have the required permission

Availability

Extended user role management will be rolled out gradually and made available to all customers by the end of April.
As a Mapp Intelligence customer, you will be able to take advantage of it in your account. As soon as the feature is activated, the access rights for all existing roles will be automatically set to Full access. If you do not want to restrict any user roles, you do not have to make any changes.

How does it work?

Note that you require admin access to the account to manage users. In order to find the new feature, follow these steps:

  1. Log in to your Mapp Intelligence account
  2. Navigate to the "User Management > Roles" and scroll down to Dimensions and metrics configuration
  3. Here you can switch the bar from Full to Custom. Now you can select the dimensions and metrics that should be available for users in this role, simply by checking the boxes

Dimensions and metrics are always grouped. You can either select a single element or a group. For custom elements like parameters and categories, giving access on a group level might save you time in the future. You won't have to adapt role settings, once you've created a new element.

Related Topics

Best Practice: Hide irrelevant elements in the interface

Overview of all best practices and new features









Mapp Cloud is offering a direct connection between Mapp Engage and Mapp Intelligence. You can now use segments from Mapp Intelligence – Customer Intelligence (CI) Segments – to enhance your segments in Segmentation Builder in Engage.

Mapp Intelligence offers a sophisticated engine to collect and analyze user behaviour. Combined with a powerful multi-channel activation system in Engage, this new solution offers unprecedented precision for activating your campaigns and boosting user engagement.

Key Benefits

  • Create smart segments in Engage using Customer Insights from Mapp Intelligence
  • Feed fresh data insights daily into your campaigns
  • Identify easily which of your segments in Segmentation Builder have been created in Mapp Intelligence

How does it work?

  • Create Segments in Mapp Intelligence
  • Use CI Segments in Mapp Engage
  • Enjoy the benefits of deep data insights in your campaigns


Availability

This feature is part of the 2020 Spring Update and available to customers who have purchased both Mapp Engage and Mapp Intelligence.

If you are interested in purchasing Mapp Intelligence, please contact your Account Manager.

Related Topics

Watch the video here

Create segments in Intelligence - use them in Engage

Overview of all best practices and new features


This feature is now extended to cater for all sendout methods from Engage.

When enabled, the group Sendout Time will be personalized to send on preferred time for each of the contacts within the group.

Key Benefits

  • Leverage deep customer insights of Mapp Intelligence
  • Ensure your email is on top of customers' inbox
  • See a dramatic increase in opened emails

How does it work?

Simply select The Best Sendout Time when creating your Sendout as shown below.

Important Notes and Recommendations

  • The algorithm triggered after 5 mail open events are gathered
  • The Sendout for the particular contact might be postponed by no more than 24 hours

Availability

The feature has been available since Q4'19 and is now extended to all Sendout methods in Engage.

Please note that this feature might require contractual changes. Please contact your Account Manager.

Related Topics

Watch the video here

Best Sendout Time - online help

Best Sendout Time - Release News Q4'19









Mobile push messages are a great marketing tool because they allow you to stay in contact with your app users. You can now enhance your mobile push messages with rich content.

Add images and videos with sound and even interactive elements to your mobile push messages and increase customer engagement.

Key Benefits

  • Add rich media attachments such as images and videos with sound to your mobile push notifications
  • Include interactive elements
  • Boost engagement and increase retention of your mobile app users

How does it work?

Rich push messages are created in the same way as regular ones, with added media and button sections.

You can upload your own media, or use the Content Store. Maximum image size is 10 MB and maximum video size is 50 MB.

Availability

This feature is part of the 2020 Spring Update and available to all Engage customers as of April 7th.

Related Topics

Watch video here

Best Practice: Use rich content in your mobile push messages










The Zapier Connector allows you to integrate your marketing technology stack with Mapp Cloud and automate workflows between a multitude of systems.

Currently, Zapier supports over 1500 software platforms and is a flexible tool allowing you to connect these different platforms. The new Zapier Connector lets you import users into Mapp Engage and use the data in your marketing automation.



Key Benefits

  • Easily add data to Engage from any of 1500+ apps integrated with Zapier
  • Import users from Facebook, Instagram and WhatsApp
  • Save orders data in Transactional Related Data

  • Send emails with parameters (including order email)

How does it work?

To create an integration between Zapier and Mapp Engage, follow these steps:

  1. Prepare your add-on set-up and mapping in Mapp Engage
  2. Create a zap event. You can choose between
    • Create Event
    • Create User Event
    • Create Transaction Event
  3. Save your zap and turn it on to go live!

Availability

This is an on-demand feature. Please contact your Account Manager to find how to get started.

Related Topics

Prepare your add-on set-up and mapping in Mapp Engage

Overview of all best practices







Engage now allows you to automate your marketing workflows based on real-time triggers for eCommerce transactions. Use data and events from other systems in Mapp Engage and improve the precision with which you target your contacts. 

Key Benefits

  • Create Whiteboards in Engage with data from Acquire or from external integrations such as Magento or Zapier

  • Take advantage of additional data points  order history, abandoned carts, wishlists  to nurture new clients and reengage existing buyers

  • Make the targeting of your contacts more precise and cost-effective by excluding irrelevant or already processed ones

How does it work?

In order to activate these possibilities, you need an integration with an external source such as Magento or Zapier. The data can also be produced by Mapp Acquire.

Possible data sources:

  • file import
  • Mapp Acquire event
  • External System with Mapp Connect

For more information, see the Related Topics section at the bottom of this page, or contact ​your Account Manager.

Availability

This feature is part of the 2020 Spring Update and available to all customers as of April 7th.

Related Topics

Zapier - Release News

Magento - Online Help

Related Data - Online Help

Form Tracking is now available in beta for our Android SDK version 5.

Using form tracking, customers can analyze changes to the screen and which fields of a form were filled out:

For further information you can read the full documentation here: Form Tracking

Beta version of the Android SDK v5: 5.0.1 - Includes form tracking

Stable version of the Android SDK v5: 5.0.0 - Excludes form tracking

Release Date: March 4, 2020