There are various export and import options.



Datafeeds

JSON API

Raw data export

Export of analyses, reports and graphics

X

X


Real-time export (e.g. for recommendation function)

X



Import of categories and e-commerce-parameters (only for one order ID)

X

X


Import of session parameters (TV tracking)


X


Export of all tracked data via separate data table, without categories



X

Limitation

Number of rows per export or import, number of imports and exports

Number of rows per export or import, number of imports and exports

Daily, hourly or custom periods

Characteristics

Comfortable data exchange, real-time request possible

Standardized connection, light-weight

Allows calculation of own analyses and figures



For predefined URM categories the document explains format and values for tracking them via the Pixel and for uploading them using Excel and data feed.



On the following pages, you find more information.