Recommendation Strategy

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Purpose

This page helps you choose the right endpoint for common recommendation placements. It explains which endpoint to use depending on whether product context is available and which parameters influence the results.

For details on authentication, request structure, and parameters, see Core Concepts & Setup.


Quick Decision Guide

Use these questions to select the appropriate endpoint:

  • Do you have a single product as context (for example on a product detail page)?

    → Use: /items/{id}/related

  • Do you have multiple products as context (for example in a basket or checkout)?

    → Use: /items/{id}/complementary

  • Do you have no product context (for example homepage or landing page)?

    → Use: /items/top

  • Do you need filterable or discovery-based results (for example category or price filtering)?

    → Use: /recommendations/facetted

  • Do you need a predefined themed result set?

    → Use: /recommendations/themed


Common Placements and Recommended Endpoints

Homepage / Landing Page (no product context)

Use: GET /items/top

Returns curated recommendations based on the user profile without requiring a specific product.

Key parameters to consider:

  • department (defaults to female)

  • locale, language

  • excluded_ids

  • garment_format and fields

Important

This endpoint defaults to department=female and currently returns recommendations from the womenswear catalog unless a different department is explicitly specified.

For shops with multiple departments (for example menswear and womenswear), this can lead to irrelevant results on general placements such as the homepage.

In such cases, you should explicitly control the department parameter or validate whether this endpoint is suitable for your use case.


Product Detail Page (PDP) (single product context)

Use: GET /items/{id}/related

Returns similar items, outfits, or partner outfits based on a single source product.

Key parameters to consider:

  • methods (for example: similar_items, outfits, partner_outfits)

  • identifier_type (for example product-code, sku)

  • sku_refinement (when using identifier_type=sku)

  • exclude_source_garment, excluded_ids

  • max_similar_items, outfits_per_occasion

  • locale, language

  • garment_format and fields

Use this endpoint when recommendations should be directly related to the currently viewed product.


Basket / Checkout / Wishlist (multiple product context)

Use: GET /items/{id}/complementary

Returns outfits or recommendations based on a set of source items. This is typically used to generate “complete the look” or basket-based recommendations.

Key considerations:

  • Provide multiple product identifiers in the {id} path parameter (format depends on your integration, for example comma-separated values)

  • Use identifier_type to match your feed setup

  • Use excluded_ids to avoid returning items already present in the basket

  • Control response size using garment_format

Use this endpoint when recommendations should be based on multiple items rather than a single product.


Discovery / Filtered Recommendations (PLP-like)

Use: POST /recommendations/facetted

Returns recommended items for a user with support for filtering and aggregations (facets).

Typical use cases:

  • Category or product listing pages with filters

  • Discovery experiences with dynamic refinement

Supported filtering includes:

  • Category, brand, occasion

  • Features and attributes

  • Price and discount ranges

  • Store availability (if provided in the feed)

Key parameters:

  • facets (filter definitions and aggregations)

  • page, per_page, root_event_id (pagination)

  • garment_format, fields

  • locale, language


Themed Recommendations

Use: GET /recommendations/themed

Returns recommendations based on a predefined theme configured as part of your Mapp Fashion setup.

Typical use cases:

  • Predefined merchandising concepts (for example seasonal or campaign-driven selections)

Key parameters:

  • theme (required)

  • count

  • device_type

  • locale, language

  • garment_format, fields


Supporting Endpoint: Product Data Retrieval

Get product details

Use: GET /items/{id}

Fetches detailed information about a single product.

Typical use cases:

  • Enriching product detail pages with additional attributes

  • Debugging identifier mapping and feed integration

  • Validating localized product data

Key parameters:

  • identifier_type

  • fields

  • locale, language

This endpoint does not return recommendations but provides product-level data used in recommendation scenarios.


Core Considerations

Identifier Handling

Item-based endpoints rely on interpreting product identifiers via the identifier_type parameter (default: product-code).

Supported types include:

  • product-code

  • sku

  • ean, gtin

  • dressipi-id, ancillary-product-code

The available identifier types and valid values depend on your product feed configuration.

If requests fail or return unexpected results, verify:

  • The identifier type matches your feed setup

  • The identifier value matches the processed feed exactly


Context Parameters

Parameters such as department, locale, and language influence which items are returned and how attributes are localized.

If no context is provided, default catalog settings are used.

For shops with multiple departments, providing explicit context is recommended to ensure relevant results.


Output Format

Several endpoints support controlling response size using garment_format:

  • retailer_ids → identifiers only (recommended for production)

  • document → identifiers plus selected attributes

  • detailed → full product data (useful for testing and debugging)

Use the fields parameter to request specific attributes where supported.


Scope and Assumptions

This page is based on the publicly available Mapp Fashion API endpoints and describes common integration patterns.

Actual behavior and suitability may depend on:

  • Product feed structure and completeness

  • Tracking implementation

  • Configured recommendation logic and business rules

Validate your setup and test endpoints in your specific environment to ensure expected results.