Abandoned Cart

General Information

Abandoned Cart is a predefined eCommerce table that stores products a contact added to their cart in and never purchased. The product information is saved in their profile in Mapp Engage. The wishlist data can be used for email personalization and running Wishlist campaigns.

Prerequisites

Abandoned Cart requires a product catalog-related data table.

Navigation path

Administration > eCommerce > Abandoned Cart

What can I do in this window?

• manually import data

• Search data by Key Prefix

• search users by UserPK (User Primary Key, related to Contact ID)

Abandoned Cart data structure

Use Cases & Procedures

Abandoned cart tracking

Abandoned Cart & Wishlist Tracking
Abandoned Cart & Wishlist Tracking - Setting Up and Testing

Personalization

Using eCommerce Data for Email Personalization

Use Cases

Increase Revenue by Responding Quickly to Cart Abandonment