Abandoned Cart Event

Overview

The Abandoned Cart Event is triggered when a contact performs one of the following actions:

• Adds products to their cart but does not complete the purchase.

• Removes previously added products from their cart.

This event can be used as a start event in workflows.

If the event is not used as a start event, a negative path is available. When used with the Multiple Event filter, this path applies to the entire event sequence rather than individual paths.

Prerequisites

To use this event, Abandoned Cart and/or Wishlist Tracking must be set up. For more details, refer to:

• Abandoned Cart & Wishlist Tracking

Alternatively, data can be imported into related data in Mapp Engage via API. For more details, refer to:

• Mapp Engage API Documentation

Configuration

1 Event Triggers

You can configure the event to react to specific triggers:

• Product added: Triggered when a product is added to the Abandoned Cart eCommerce table.

• Any product deleted: Triggered when any product is removed from the Abandoned Cart eCommerce table.

• Last product deleted: Triggered when the last product linked to a particular contact is removed from the Abandoned Cart eCommerce table. This option is particularly useful when set as a Whiteboard goal to stop the Whiteboard job once all items in the cart are deleted.

2 Whiteboard Audience

See Whiteboard Audience.

3 Event Definition

You can define specific event conditions:

• Any abandoned cart product

• Specific abandoned cart product:

  • Any of the following: Specify product details (e.g., product SKU).

  • All of the following: Define multiple product details for filtering (e.g., product SKU).