---
title: "Abandoned Cart Event"
slug: "abandoned-cart-event"
updated: 2025-03-19T10:25:15Z
published: 2025-03-19T10:25:15Z
canonical: "docs.mapp.com/abandoned-cart-event"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Abandoned Cart Event

## Overview

The **Abandoned Cart Event** is triggered when a contact performs one of the following actions:

- Adds products to their cart but does not complete the purchase.
- Removes previously added products from their cart.

This event can be used as a **start event** in workflows.

If the event is not used as a start event, a **negative path** is available. When used with the **Multiple Event filter**, this path applies to the entire event sequence rather than individual paths.

## Prerequisites

To use this event, **Abandoned Cart and/or Wishlist Tracking** must be set up. For more details, refer to:

- [Abandoned Cart & Wishlist Tracking](https://docs.mapp.com/v1/docs/abandoned-cart-and-wishlist-tracking)

Alternatively, data can be imported into related data in **Mapp Engage** via API. For more details, refer to:

- [Mapp Engage API Documentation](https://docs.mapp.com/apidocs/ecommerce)

## Configuration

#### 1 Event Triggers

You can configure the event to react to specific triggers:

- **Product added**: Triggered when a product is added to the Abandoned Cart eCommerce table.
- **Any product deleted:** Triggered when any product is removed from the Abandoned Cart eCommerce table.
- **Last product deleted**: Triggered when the last product linked to a particular contact is removed from the Abandoned Cart eCommerce table. This option is particularly useful when set as a **Whiteboard goal** to stop the Whiteboard job once all items in the cart are deleted.

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/image(809).png)

#### 2 Whiteboard Audience

See [Whiteboard Audience](/v1/docs/whiteboard-audience).

#### 3 Event Definition

You can define specific event conditions:

- **Any abandoned cart product**
- **Specific abandoned cart product:**
  - **Any of the following:** Specify product details (e.g., product SKU).
  - **All of the following:** Define multiple product details for filtering (e.g., product SKU).

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/image(810).png)

## Related

- [Set up a Simple Abandoned Cart Campaign](/set-up-a-simple-abandoned-cart-campaign.md)