You can use the Event Tracking Extension to automatically track clicks on internal or external links.
1 Overview
This page provides a comprehensive guide on how to track and analyze event-related data in Mapp Intelligence. Events complement page tracking by offering detailed insights into user interactions, such as clicks on links or buttons, navigation through specific page elements, and other actions users perform on your website.
Event tracking requires JavaScript to be enabled in the visitor's browser.
2 Configurable Properties
The following table outlines all supported properties, their descriptions, and request parameters.
Property | Description | Data Type | Request Parameter |
|---|---|---|---|
name | Unique identifier of your event. This property must be explicitly set. The value is analyzed in Navigation > Events. | String |
|
parameter | Tracks additional custom data points for an event. More details below. | Object |
|
goal | Defines and tracks key website goals related to events. More details below. | Object |
|
2.1 Event Parameters
Event parameters allow tracking of additional details about specific user interactions, such as link types (internal/external), click areas (text, image, header), Scroll Depth, or errors.
Mapp Intelligence provides predefined parameters and also allows the creation of custom event parameters for specific tracking needs.
Event parameters must be set up under Configuration > Custom Parameters > Event Parameter before use.
Text parameters are analyzed in Navigation > Event Parameter, numeric parameters are analyzed as metrics.
For setup instructions, see: How to Set Up Custom Parameters.
2.2 Goals
Goals measure specific user actions linked to your events, such as newsletter signups, registrations, or downloads. They are essential for evaluating user behavior and performance.
Goals track meaningful actions that users complete after interacting with an event.
Goals enable campaign evaluations by tracking attributed conversions.
Once tracked, goals are marked as achieved. Track positive achievements (e.g., "Newsletter Signup: yes").
Goals can be analyzed in Marketing > Website Goals.
For setup instructions, see: How to Define Website Goals.
3 Objects and Methods
Tracking Objects
Mapp Intelligence uses three primary objects for event tracking:
data
Contains complete event tracking data for initial setup or updating multiple values.parameter
Stores custom event values separately, useful for dynamic updates.goal
Tracks user-defined actions or conversions independently.
Supported Methods
Each object supports the following four methods:
Method | Description |
| Completely overwrites existing data with provided values. |
| Updates or adds only specific values, keeping existing data unchanged. |
| Retrieves the current configuration or stored data. |
| Removes the current configuration or individual values. |
3.1 data – Full Event Configuration
The data object includes all event-tracking information, combining the event name and the nested objects parameterand goal.
/**
* @param {{
* [name]: string,
* [parameter={}]: {[number]: string},
* [goal={}]: {[number]: string}
* }} data
*
* @returns {wtSmart.action.data}
*/
wtSmart.action.data.set(data);/**
* @param {{
* [name]: string,
* [parameter]: {[number]: string},
* [goal]: {[number]: string}
* }} data
*
* @returns {wtSmart.action.data}
*/
wtSmart.action.data.add(data);/**
* @returns {{
* name: string,
* parameter: {[number]: string},
* goal: {[number]: string}
* }}
*/
wtSmart.action.data.get();/**
* @param {string[]} [removeList]
*
* @returns {wtSmart.action.data}
*/
wtSmart.action.data.remove(removeList);Example
// set action data
wtSmart.action.data.set({
name: 'en.click.on.some.link',
parameter: {
1: 'en'
},
goal: {
2: 'goal value 2'
}
});
// add action data
wtSmart.action.data.add({
name: 'en.click.on.some.link2'
});
// get action data
var data = wtSmart.action.data.get();
// remove all action data
wtSmart.action.data.remove();
// remove only name
wtSmart.action.data.remove(['name']);3.2 parameter – Custom Event Values
The parameter object stores custom values assigned to an event.
/**
* @param {{[number]: string}} data
*
* @returns {wtSmart.action.parameter}
*/
wtSmart.action.parameter.set(data);/**
* @param {{[number]: string}} data
*
* @returns {wtSmart.action.parameter}
*/
wtSmart.action.parameter.add(data);/**
* @returns {{[number]: string}}
*/
wtSmart.action.parameter.get();/**
* @param {number[]} [removeList]
*
* @returns {wtSmart.action.parameter}
*/
wtSmart.action.parameter.remove();Example
// set action parameter
wtSmart.action.parameter.set({
1: 'en'
});
// add action parameter
wtSmart.action.parameter.add({
1: 'de',
7: 'foo.bar'
});
// get action parameter
var data = wtSmart.action.parameter.get();
// remove all action parameter
wtSmart.action.parameter.remove();
// remove only action parameter 7
wtSmart.action.parameter.remove([7]);3.3 goal – Event Goals
The goal object is used to track specific actions completed by users in response to an event.
/**
* @param {{[number]: string}} data
*
* @returns {wtSmart.action.goal}
*/
wtSmart.action.goal.set(data);/**
* @param {{[number]: string}} data
*
* @returns {wtSmart.action.goal}
*/
wtSmart.action.goal.add(data);/**
* @returns {{[number]: string}}
*/
wtSmart.action.goal.get();/**
* @param {number[]} [removeList]
*
* @returns {wtSmart.action.goal}
*/
wtSmart.action.goal.remove(removeList);Example
// set action goal
wtSmart.action.goal.set({
5: 'goal value 5'
});
// add action goal
wtSmart.action.goal.add({
8: 'goal value 8'
});
// get action goal
var goal = wtSmart.action.goal.get();
// remove all action goals
wtSmart.action.goal.remove();
// remove only action goal 8
wtSmart.action.goal.remove([8]);4 Code Generator
Use the Code Generator to create customized event-tracking code snippets for integration into your website.