Goal
Enable tracking options for a group to measure message open rates and link clicks.
Background Information
Tracking settings are configured at the group level. These settings apply to all messages sent to the group and determine which interactions are recorded for analysis.
You can activate the following tracking options:
Opening tracking for HTML messages
Link tracking for messages
Tracking for system links
Procedures
Navigate to Audience > Group Management > Groups.
Open the required group.
Open the Settings tab.
Activate the required tracking options as described in the following sections.
Click Save.
Activating HTML Opening Tracking
Opening tracking measures whether a recipient opens an HTML message. This tracking uses a tracking pixel that is inserted into the message.
In the group Settings, enable Opening tracking.
Select the tracking pixel position:
Header
Footer
Click Save.
Activating Link Tracking
Link tracking records clicks on links contained in messages sent to the group.
In the group Settings, enable Link tracking.
Select the link types to track:
HTML links
Text links
Personalized links
Click Save.
Activating Tracking for System Links
System links are automatically generated links, such as unsubscribe or profile update links. Tracking these links allows you to analyze interactions with system-generated content.
In the Group Settings, enable System Link Tracking.
Click Save.