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Add an Unsubscribe Link to an Email
- 1 Minute to read
- Print
- DarkLight
Goal
Add a link to an email message that allows contacts to unsubscribe from the group.
Background Information
An unsubscribe link in a message is an important part of every email campaign. The simplest way for subscribers to opt out is via an unsubscribe link.
Mapp Engage offers a standard functionality to add an unsubscribe link with an Engage Variable.
The unsubscribe link is usually a part of a CMS template and does not have to be created with an Engage variable.
The unsubscribe link unsubscribes the contact from the group that sent the message only.
To unsubscribe a contact from all groups in the system automatically, use an event-based automation.
Use the following automation event: Unsubscribed From Group (C)
Use the following automation job: Unsubscribe Member From All Groups (C)
Procedure
In the main navigation, click Create New > Message.
Enter message information and select Email from the Type list.
Click Create.
Click Mapp Engage Variables. A menu opens where you can select Engage Variables and add them to your message.
From the Category drop-down list, select the System Links option.
If you are working on an HTML email, select the Unsubscribe Link (HTML) option.
If you are working on a text email, select the Unsubscribe Link (Text) option.
Drag the Engage variable into the message creation window.
The unsubscribe link is inserted into the message. During sendout, Engage replaces the placeholder with a link to a website where members can unsubscribe from the group. You can edit the text or the link text as desired. However, do not change the link destination.