Add Lookalike Audience (window)

​Add Lookalike Audience​

Saves your entries and starts to build the lookalike audience that you specified.

​Cancel​

Opens the ​Lookalike Audience​ window.

​Audience Name​

Enter a descriptive name for the lookalike audience.

​Select Platform​

Select from the drop-down list the external platform where you want to extend your audience reach. The drop-down options are the platforms that are integrated with your software. You can enable additional platforms from the ​Integrations​ window. If the desired platform does not appear there, you can request support to integrate it.

​Audience Input​

Select from the drop-down list the source you want to base your lookalike audience on. Possible sources include pixels, custom events, custom success events, external pixels, and custom audiences. Once you make a selection, a search field opens for you to specify individual audiences or custom events, for example.

• ​Audience:​ To extend your reach to visitors similar to those visitors targeted by the selected audience.

• ​Pixel:​ To extend your reach to visitors similar to those visitors collected by the selected pixels.

• ​Custom Event:​ To extend your reach to visitors similar to those visitors collected by a particular custom event of a data collection.

• ​Custom Success Event:​ To extend your reach to visitors similar to those visitors who converted. A custom success event can be, for example, a purchase, an on-site registration, or a download.

• ​External Pixel:​ To extend your reach to visitors similar to the visitors who interacted with a creative managed on an external platform.

​Optimization Goal​

Choose the method that you want to use to extend to audience to similar visitors:

• ​Reach:​ To extend your reach for maximum penetration that is based on fewer common attributes.

• ​Balanced:​ To reach a mix of highly similar visitors that is based on a majority of common attributes.

• ​Similarity:​ To reach similar visitors based on a high overlap of common attributes.

​Mobile Devices​

Limit your list of visitors to those visitors that you collected through the selected mobile device. Your selection enables you to optimize your campaigns for that device. You can choose more than one.

• ​Smartphone​

• ​Tablet​

• ​Desktop​

​Privacy & Compliance​

• ​Limit data usage to pixels:​ Select to limit data usage on a per pixel basis. This per case limitation is possible because pixels represent individual data collections.

• ​Limit data usage to countries:​ Select to limit data usage on per country basis. This per case limitation is important as privacy legislation can differ from country to country.