Additional Placeholders
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    Additional Placeholders

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    Article summary

    You can use placeholders to insert various types of data into a message or a landing page.

    For some placeholders, Mapp Engage accepts an alternative format. The alternative format is called an alias.

    Message-Related Data​

    Placeholder (Recommended)

    Content

    Aliases (Alternative)

    <%${message['ID']}%>

    Inserts the message ID automatically created in Mapp Engage during message sendout.

    <%${message['PK']}%>

    <%message.id%>

    <%messageid%>

    <%mid%>

    <%${message['RecipientCount']}%>

    Inserts the number of message recipients.


    <%${message['name']}%>

    Inserts the name of the message. This name identifies the message in the system. The message name is not visible to the recipient of the message.

    <%message_name%>

    <%${message['Subject']}%>

    Inserts the message subject line (for an email message).


    <%${message['externalId']}%>

    Inserts an external ID that was defined when the message was created in Mapp Engage.


    <%${message['Author']}%>

    Inserts the first and last name that is stored in Mapp Engage for the user who sends the email.


    <%${messagecategory['Name']}%>

    Inserts the name of the message category.


    Group Data​

    Placeholder

    Content

    Aliases

    <%${group['name']}%>

    Inserts the name of the group.

    <%group.Name%>

    <%listenname%>

    <%list_name%>

    <%nome_del_gruppo%>

    <%nom du groupe%>

    <%nombre de la lista%>

    <%gruppenname%>

    <%group_name%>

    <%groupname%>

    <%gname%>

    <%${group['ID']}%>

    Inserts the ID of the group. Mapp Engage assigns this ID automatically during the group creation.

    <%gid%>

    <%group.pk%>

    <%${group['categoryID']}%>

    Inserts the group category ID.

    <%group.catid%>

    <%catid%>

    <%categoryid%>

    <%grpcatid%>

    <%${group['language']}%>

    Inserts the ISO language code of the language that is stored for the group. For example, en for English.

    <%group.language%>

    <%group_language%>

    <%group_Language%>

    <%group_lang%>

    <%${group['ISOCountryCode']}%>

    Inserts the ISO country code of the group.

    <%group_country%>

    <%${group['email']}%>

    Inserts the email address that is created for the group in the group settings.

    <%listen-emailadresse%>

    <%list_email email_del_gruppo%>

    <%adresse email du groupe%>

    <% email de la lista%>

    <%group_email%>

    <% gruppenemail%>

    <%groupemail%>

    <%gemail%>

    <%${group['Description']}%>

    Inserts the description that is created for the group in the group settings.

    <%beschreibung%>

    <%list_description%>

    <%descrizione_del_gruppo%>

    <%group_description%>

    <%description%>

    <%groupdescription%>

    <%grpdsc%>

    <%${group['Maildomain']}%>

    Inserts the domain from which your email messages are sent.


    Domain Data​

    Placeholder

    Content

    Aliases

    <%${domain['webDomain']}%>

    Inserts the web domain of your Mapp Engage system.


    <%${domain['mailDomain']}%>

    Inserts the email domain with which you send emails from your system.


    <%${domain['Sysname']}%>

    Inserts the name of your Mapp Engage system.


    <%${domain['PK']}%>

    Inserts the ID number of your Mapp Engage system. This number is assigned automatically to your system when the system is created.


    Contact Data​

    Placeholder

    Content

    Aliases

    <%${user['EmailDomain']}%>

    Inserts the email domain of the contact.


    <%${user['PK']}%>

    Inserts the ID number of the contact.

    Mapp Engage assigns a unique ID number to every contact in the system.

    <%${user['ID']}%>

    <%userid%>

    Group Category Data​

    Placeholder

    Content

    Aliases

    <%${groupcategory['pk']}%>

    Inserts the ID number of the group category. Mapp Engage assigns this number automatically when the category is created.

    <%group_category_id%>

    <%groupcategory.pk%>

    <%${groupcategory['label']}%>

    Inserts the name of for the group category

    <%group_category_label%> <%groupcategory.label%>

    <%${groupcategory['description']}%>

    Inserts the description that is created for the group category

    <%groupcategory.description%> <%group_category_description%>


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