Attributes

Attributes in Mapp Engage are data fields used to store various types of contact information. These flexible storage options enable efficient digital marketing by helping you manage and personalize data. Overview An attribute is a property fiel...

Overview Profile attributes provide a structured way to store essential information about your contacts. They serve as the foundation for creating targeted and personalized marketing strategies by enabling segmentation, behavioral tracking, and det...

Overview A group attribute is a property field used to store information that applies uniformly to all recipients within a specific group. Unlike profile (or contact-specific) attributes that vary for each individual, a group attribute holds a sing...