Overview
AMP Message Statistics provide insights into the performance of AMP email messages. Users can analyze delivery results, engagement metrics, and individual recipient activity to evaluate the effectiveness of AMP-based campaigns.
1 Mass Message Statistics
Overview of all sent AMP Email Messages, and an Export option.
Navigation Path
Statistics > Group Messages > AMP Email
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Column | Description |
|---|---|
Message Name | Displays the name assigned to the AMP email message. |
Status | Shows the delivery status of the message (e.g., completed, processing). |
Send date | Indicates the date and time the message was sent. |
Segment Name | Identifies the audience segment used for the sendout. |
Subject | Shows the subject line of the email. |
Accepted & Bounced | Summarizes delivery status: how many messages were accepted or bounced. |
Open rate & CTR | Displays confirmed open rate and click-through rate. |
Actions | Allows access to the following actions:
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2 Individual Message Statistics
Overview of the particular message Sendout performance containing Message Information, Delivery Performance, and Recipient Activity sections.
Navigation Path
Statistics > Group Messages > AMP Email
Actions > View Statistics
or
Messages > AMP Email
Actions > Statistics
2.1 Message information
Provides key metadata such as segment size, subject, and send time.
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2.2 Delivery performance
Accepted Rate, Messages Sent, Accepted, Bounced, Skipped
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Statistic | Definition |
|---|---|
Accepted Rate | Represents the percentage of delivered vs. sent messages. |
Messages Sent | Total number of sent messages. |
Accepted | Total number of delivered messages. |
Bounced | Total number of bounced (not delivered) messages. |
Skipped | Total number of skipped messages. |
2.3 Recipient Activity
Confirmed Open Rate, Confirmed Openers, Confirmed Opens, Clickers, CTO, CTR, Total Clicks
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Statistic | Description |
|---|---|
Confirmed Open Rate | The percentage of delivered messages that were confirmed as opened by recipients. |
Confirmed Openers | The number of unique recipients who confirmed an open. Each recipient is counted only once, even if they opened the message multiple times. |
Confirmed Opens | The total number of confirmed opens, including multiple opens by the same recipient. |
Clickers | The number of unique recipients who clicked at least one link in the AMP message. |
CTO (Click-To-Open Rate) | The ratio of unique clickers to unique confirmed openers. This measures the effectiveness of the content once the message is opened. |
CTR (Click-Through Rate) | The percentage of delivered messages that resulted in at least one click. Calculated as total clicks divided by the number of delivered messages. |
Total Clicks | The total number of link clicks in the message, including multiple clicks by the same recipient.1 |