Basic Metrics

This article is essential for understanding how metrics and formulas are calculated in analytics. It provides clarity on the meaning of various metrics and numbers, helping users better interpret the data they work with. Through examples of user behavior, it demonstrates how data is displayed in specific scenarios, making the calculation process more transparent. The article also highlights that even if you are familiar with a metric’s title, its meaning may differ between analytics tools, emphasizing the unique logic used here.

The content is organized into different categories of metrics for easier navigation.

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Find more information in the course Mapp Intelligence - Metrics, Formulas and KPIs.