Campaign Analyses

Understanding the impact of marketing efforts is essential for businesses, as significant investments are made in campaigns to drive user engagement and achieve goals. Campaign analysis is a key practice for web analysts to measure the return on investment, optimize marketing strategies, and make data-driven decisions. Mapp Intelligence offers comprehensive tools for evaluating campaign performance, tracking attribution, and analyzing customer journeys.

This section focuses on the analysis itself, providing several examples of meaningful analyses and introducing important terms. It guides users through key aspects of campaign evaluation, from attribution models to insights into user behavior.

For detailed information on how to configure campaigns and fully understand what can be tracked, please refer to the dedicated section on campaign configuration.

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Find more information in the course Mapp Intelligence - Campaign Analyses.