Campaign Configuration

Understanding the impact of marketing efforts is essential for businesses, as significant investments are made in campaigns to drive user engagement and achieve goals. Campaign analysis is a key practice for web analysts to measure the return on investment, optimize marketing strategies, and make data-driven decisions. Mapp Intelligence offers comprehensive tools for evaluating campaign performance, tracking attribution, and analyzing customer journeys.

This section focuses on setting up and managing campaigns, guiding users through important steps such as structuring campaign data, configuring attribution models, and transitioning from other platforms like Google Analytics. It explains how to organize campaigns for detailed tracking, edit existing setups, and utilize various tracking methods.

For a deeper dive into the analysis of campaign performance and examples of meaningful analyses, please refer to the dedicated section on Campaign Analyses.