User-Centric Analyses

User-centric data in Mapp Intelligence provides exact insights into individual user behaviors, such as the total number of orders, visit frequency, and other user interactions. The primary purpose of these metrics and dimensions is to support two main use cases:

1. User Segmentation for Analytics

   With user-centric data, you can segment audiences based on specific behaviors. For example, you might target users who have already purchased or who frequently visit the website, allowing campaigns to reach the most relevant audience.

2. Target Group Creation for Marketing Campaigns in Mapp Engage

   This data is also invaluable for building target groups in Mapp Engage, where marketers can create dynamic segments based on behavior (e.g., frequent visits or prior purchases) to tailor marketing automation campaigns.

While this article focuses on the analytic perspective provided by Mapp Intelligence, user-centric data’s true power lies in its application within Mapp Engage and Marketing Automation.