Anonymize a Contact

Goal​

To anonymize contacts in the system in compliance with data privacy requirements.

Be careful when selecting this function! The ​Anonymize Contact​ function is effective immediately, without a confirmation step. 

Procedure​

1. In the ​Main Navigation​, click ​Audience​ > ​Contact Management​ > All Contacts.

   ⇒An overview of all the contacts in your system opens.

2. To the left of the contact you want to anonymize, click Anonymize Contact​
   ⇒The system displays a message that the user has been anonymized successfully. The system also sends an email confirmation that the Contact ID and email are anonymized.

When you anonymize a contact, you permanently hash the contact with a Secure Hash Algorithm 3. This hashes the address, profile data, and message history for this contact in the entire system. This action cannot be reversed.