Contents x
      Attributes
      • 2 Minutes to read
      • Print
      • Dark
        Light
      Contents

      Attributes

      • 2 Minutes to read
      • Print
      • Dark
        Light
      Article summary

      Attributes are data fields in Mapp Engage used to store various types of contact information. With flexible storage options, attributes allow you to manage and personalize data for effective digital marketing.

      Types of Attributes

      Profile Attributes​

      Profile attributes store detailed information about individual contacts, creating a comprehensive profile for each person. These attributes enable personalized messages and tailored marketing campaigns. Use profile attributes to personalize messages and create segments.

      Standard Attributes

      Standard attributes are predefined fields available in every system.

      List of Standard Attributes

      Name

      Attribute Reference

      Personalization Placeholder

      Data Stored

      Email Address

      ${user['Email']}

      <%${user['Email']}%>

      Contact's email address

      Mobile Number

      ${user['MobileNumber']}

      <%${user['MobileNumber']}%>

      Contact's mobile number (with area code)

      Mobile App Alias

      ${user['FaxNumber']}

      <%${user['AppAlias']}%>

      Contact's mobile app alias

      First Name

      ${user['FirstName']}

      <%${user['FirstName']}%>

      Contact's first name

      Last Name

      ${user['LastName']}

      <%${user['LastName']}%>

      Contact's last name

      Title

      ${user['Title']}

      <%${user['Title']}%>

      Contact's title (e.g., Mr., Ms.)

      Date of Birth

      ${user['DateOfBirth']}

      <%${user['DateOfBirth']}%>

      Contact's date of birth (format: YYYY-MM-DD)

      Source ID

      ${user['PartnerId']}

      <%${user['PartnerId']}%>

      ID identifying the source of contact

      Identifier

      ${user['Identifier']}

      <%${user['Identifier']}%>

      External identifier (e.g., from a CRM system)

      Country

      ${user['ISOCountryCode']}

      <%${user['ISOCountryCode']}%>

      Contact's home country (ISO format)

      Language

      ${user['ISOLanguageCode']}

      <%${user['ISOLanguageCode']}%>

      Contact's language (ISO format)

      Postal Code

      ${user['ZipCode']}

      <%${user['ZipCode']}%>

      Contact's postal code

      Preferred Name

      ${user['Nickname']}

      <%${user['Nickname']}%>

      Contact's preferred name

      Origin

      ${user['Source']}

      <%${user['Source']}%>

      Origin of contact (e.g., Import, Web, Email)

      Gender

      ${user[‘Gender’]}

      <%${user[‘Gender’]}%>

      Contact's gender (Male, Female, Undisclosed)

      Custom Attributes

      Custom attributes are user-defined fields for specific marketing needs. Custom attributes offer extensive flexibility for storing contact-related information.

      Data Formats​ for Standard and Custom Attributes

      Data Type

      Description

      String

      Any series of characters, up to 2000 characters. Searchable strings are limited to 200 characters.

      Boolean

      Stores data as true or false. Ideal for binary choices.

      Number

      Stores numeric values, positive or negative. Uses a period for decimal points.

      Date

      Stores date values in ISO-8601 format. Recommended format: YYYY-MM-DDThh:mm:ss(+/-)GMT offset

      Member and Group Attributes​

      Member Attributes

      Member attributes save information for a contact within a specific group context. This feature is beneficial when managing the same contact across multiple groups, such as different departments or clients.

      Advantages:

      • Store unique data for each contact across different groups.

      • Update and replace large amounts of contact data efficiently.

      Usage Note

      If a group is deleted, member attribute data for that group is also removed. To avoid losing data, consider using the Related Data Criteria feature.

      How-to:

      You can only create member attributes with the import of an XML or CSV file. You cannot create member attributes in the Mapp Engage interface.

      Group Attributes​

      Group attributes store data that applies universally to all contacts in a specific group, making them ideal for non-contact-specific information that changes frequently.

      Advantages

      • Store common information for the entire group, such as a local store’s location and hours.

      • Simplify group-targeted messaging by including relevant group data.

      How-to:

      Data Format​ for Member and Group Attributes

      Member and Group Attributes only support the Text format.

      Attribute References

      An attribute reference  is a specific syntax used to recognize and process attribute information. This syntax is utilized when working with personalized messages, importing contact and profile data via CSV or XML, and creating Mapp Engage functions.

      For details about attribute references, see Attribute References.

      Was this article helpful?
      Related articles
      What's Next