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Audience Insights - Audience (window)
- 1 Minute to read
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Navigation Path
In the Main Navigation, click
.
⇒ The Custom Audience window opens.Click
by the custom audience you want to review.
⇒ The Audience Insights window opens for that audience.
Purpose
Get a detailed view of how an audience performed in the past 7 days.
Settings
Setting | Description |
---|---|
Male | Select to toggle the display of male constituents of this audience. |
Female | Select to toggle the display of female constituents of this audience. |
Campaign Performance | Select the check box. In the dialogue box that appears, specify a campaign that targeted this audience. All impression and click trackers must be implemented to use this feature. An overview of daily audience performance for the selected campaign opens.
|
Information
Item | Description |
---|---|
Audience Loads & Reach | Shows the audience loads and audience reach per day. Audience load indicates the number of visitors who were added to the audience on a given day. Reach indicates the number of unique visitors who performed as members of this audience for a given day. Reach indicates how many visitors you potentially touched with your impressions. |
Audience Totals | Shows the total number of unique users for the lifetime of this audience and for the last seven days. |
Audience Overlap | Shows the overlap between the featured audience and another audience. The overlap calculation divides the number of overlapping users by the number of unique users in both audiences.
|
Audience Gender | Shows gender differentiation of your audience, when available. |