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      Intelligence
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      Intelligence

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      Article summary

      These criteria create segments that are based on artificial intelligence and machine learning data captured within Mapp Cloud. You will find more details about this topic in the eCommerce section of the online help.

      Prerequisites

      The Intelligence criteria in Segmentation Builder are not activated by default. You need to create a ticket to get it activated. If you have questions, contact your Customer Success or Account Manager.

      Intelligence Criteria

      Purchase Insights

      The Purchase Insights condition allows you to use aggregated transactions data on contact level.

      You can define your insight parameters in Administration > System Settings > Insights. For more information see Define Parameters for Value and Loyalty Status.

      Configuration

      Settings

      Description

      Transaction Status

      Selects contacts based on whether and/or how frequently they purchase products.

      • Not a Buyer: all contacts that have no transaction

      • First Time Buyer: all contacts with one transaction and not in status churning or churned

      • Second Time Buyer: all contacts with two transactions and not in status churning or churned

      • Repeat Purchaser: all contacts with three or more transactions and not in status churning or churned. Loyalty and value status are counted in this calculation.

      • Churning: If the time from the last transaction is greater than the churning threshold, the contact moves to status "Churning". The status changes when the contact performs a transaction again. To define the threshold for this status, see Define Parameters for Value and Loyalty Status.

      • Churned: If the time from the last transaction is greater than the churned threshold, the contact moves to status "Churned". The status changes when the contact performs a transaction again. To define the threshold for this status, see Define Parameters for Value and Loyalty Status. 

      Loyalty Status

      Selects contacts based on how many purchases they finalize per year, based on your settings that are specified in Administration > System Settings > Insights.

      • Low Loyalty

      • Medium Loyalty

      • High Loyalty

      Value Status

      Selects contacts based on how much money they have spent over an aggregated time frame, based on your settings that are specified in Administration > System Settings > Insights.

      • Low Value

      • Medium Value

      • High Value

      Total Revenue

      Selects contacts based on a specific revenue that you define by using the available operators.

      Total Transactions

      Selects contacts based on a specific number of transactions that you define by using the available operators.

      AVG. Order Value

      Selects contacts based on an average order value that you define by using the available operators.

      AVG. Discount Rate

      Selects contacts based on the average discount rate that you define by using the available operators.

      Transaction Frequency

      Selects contacts based on how often they finalize transactions.

      Most Popular Category

      Number value. Available settings depend on the selected condition.

      Operators:

      • Equals

      • Does Not Equal

      • Is Greater Than

      • Is Greater Than or Equal to

      • Is Less Than

      • Is Less Than or Equal To

      • Is Empty

      • Is Not Empty

      In the last:

      • Week

      • Month

      • 365

      • Custom: You define this parameter in Insights Settings. The maximum value is 365 days. 

      Most Popular Brand

      Most Popular Variant

      Most Popular Purchase Source

      Spend (Revenue in timeframe)

      % of Returned Purchases

      Engagement Insights

      The Engagement Insights condition allows you to use aggregated transactions data on contact level.

      Engagement is calculated based on data from the last 12 months.

      Status calculation is relative to other contacts in your Engage system

      Configuration

      Settings

      Description

      No Engagement

      All contacts that haven't opened or clicked any messages in the last 12 months.

      Low Engagement

      0% - 30% of your contacts (bottom 30%)

      Medium Engagement

      30% - 60% of your contacts (the next 30%)

      High Engagement

      60% - 90% of your contacts (the next 30%)

      Very High Engagement

      top 10% of your contacts

      For more information see Contact Profile.

      CI Segments

      CI stands for Customer Intelligence. CI segments allow you to build segments based on contacts based on the very powerful filter engine in Mapp Intelligence.

      Data for CI Segments are calculated based on all the data gathered in Mapp Cloud, which means that it refers to the past behavior of your contacts.

      Configuration

      Settings

      Description

      CI Segment

      • In the segment: Yes/No

      • Last calculation date

      For more information on how to use CI Segments, see how to create segments in Intelligence and use them in Engage.

      For information on our AI Enabled Predictions, please see Prediction-based campaigns in Mapp Engage. Please note that Predicted Conversion Probability, Predicted Churn Probability,

      Predicted Next Basket, and Predicted Customer Lifetime Value are part of Mapp Cloud's Artificial Intelligence Assistant. Please reach out to your Customer Success Manager about enabling this add-on feature.

      ML Attribute

      The ML, or Machine Learning Attribute, lets the Segmentation Builder calculate the best sendout time and best sendout channel for your contacts.

      Data for ML Attributes represent the results of forecasting models, so they are related to the expected future behavior of your contacts.

      Configuration

      Settings

      Description

      Best Sendout Time

      • Calculated: Yes/No

      • From/To 

      For more information see Best Sendout Time in Mapp Engage. 

      Best Sendout Channel

      • Calculated: Yes/No

      • Channels: Email, SMS, Push, In-App

      SMS, Push, and In-App are available if mobile channels are activated on your system.

      For more information see Best Sendout Channel in Mapp Engage.

      Topics of Interest

      This criterion lets you identify contacts with specific interests, based on the contents of the pages they visited. The search engine in Mapp Engage searches the link title, alternative text, the surrounding context, and nested image alternative text to narrow down what your contacts really like. You can define the search accuracy, language, and limit search results. 

      Configuration


      Settings

      Description

      ADD

      Lets you type in the topics of interest into the text field and add them to the search.

      Language

      Selects the search language from a drop-down list. Available languages are:

      • English

      • German

      • French

      • Italian

      • Spanish

      Search Accuracy

      Lets you define the search accuracy:

      • Precise

      • Medium

      • Broad

      Search Limit

      Lets you limit the number of searched pages to 5, 10 or 15.

      Matched Links

      Displays excerpts of content found during the search.

      Interested

      Yes/No

      In Timeframe

      See Date Picker in Mapp Engage

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