Shows the share of entries that had only one page impression in their visit.
Often this formula is used to evaluate marketing campaigns or entry pages.
Example:
A user views three pages:
Days analysis (Visitors > Traffic)
For the corresponding day, a bounce rate of 50 percent is shown.
Calculation
2 Exits / 2 Visits = 100 %
Pages analysis (Navigation > Pages > Pages)
The pages analysis yields the following results:
Calculation for the page "product view":
1 Bounce / 1 Entry = 100 %
Visit
Find more information in the course Mapp Intelligence - Metrics, Formulas and KPIs.
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