---
title: "Bounce Rate %"
slug: "bounce-rate"
updated: 2024-08-15T09:17:07Z
published: 2024-08-15T09:17:07Z
canonical: "docs.mapp.com/bounce-rate"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Bounce Rate %

Shows the share of entries that had only one page impression in their visit.

| Calculation | [Bounces](/v1/docs/bounces) / [Entries](/v1/docs/entries) * 100 |
| --- | --- |

Often this formula is used to evaluate marketing campaigns or entry pages.

### Example:

A user views three pages:

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/41a416fa-4256-46c5-a9f8-e11621ab9c03.png)

- **Days analysis** (*Visitors > Traffic*) For the corresponding day, a bounce rate of 50 percent is shown. ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/8c28145e-8552-4dc3-a7ad-c11a4d1ec096.png)

| Calculation | 2 Exits / 2 Visits = 100 % |
| --- | --- |
- **Pages analysis** (*Navigation > Pages > Pages*) The pages analysis yields the following results: ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/e1fd90fe-7703-4a27-9493-7ea7f457a9f3.png)

| Calculation for the page "product view": | 1 Bounce / 1 Entry = 100 % |
| --- | --- |

> Visit
> 
> ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/grafik(33).png)
> 
> Find more information in the course [Mapp Intelligence - Metrics, Formulas and KPIs](https://academy.mapp.com/catalog/courses/3943215).

## Similar figures

[Exit Rate %](/v1/docs/exit-rate) [Entry Rate %](/v1/docs/entry-rate) [Bounces](/v1/docs/bounces)