Calculate Total Purchase Value

Goal

To calculate the total value of all purchases a contact makes in your shop.

Background Information​

An operation is a type of profile-based automation. An operation consists of expression language applied to a profile attribute with the data type string, number or date. Use an operation to extract or modify data stored in an attribute.

Procedure

1. In ​Automation​, create an event-based automation to store the value of the contact's last purchase in a custom user attribute ​LastPurchaseValue​.

2. In ​Administration​, create a new custom user attribute with the name ​TotalPurchaseValue​. The data type is ​Number​.

3. In ​Automation​, create a new profile-based automation with the type ​Operation​.
   The target attribute is ​TotalPurchaseValue​.
   The operation has the following expression:

   ${user.CustomAttribute['LastPurchaseValue']+ user.CustomAttribute['TotalPurchaseValue']}

4. Click the ​Save​ button.

5. Select the profile-based automation and click the ​Activate​ button.
   ⇒ The profile-based automation is now active.

6. Click the ​Apply Automations​ button.
   ⇒ Engage applies the automation to all contacts in the system. This can take a long time. An email notifies you when the automation is finished.

Related Topics​

​Operations​