Campaign

Q: If I change the attribution model or settings, will it apply to past data? A: No, attribution settings are not retroactively applied. Any changes to the attribution model or configurations will only affect data collected after the changes are ...

Q: What happens if, in the media code, more levels are passed than there are in the campaign tree for automatic campaign creation? A: When more levels are included in the media code than exist in the campaign tree, the system sorts the Ad media i...

Q: For attribution or goal achievement, how are campaigns treated if they only involve non-click interactions, such as ad impressions? A: By default, attribution considers campaigns that involve clicks leading to a website goal. Non-click interac...

In Mapp Intelligence, there is a limit on the number of active campaigns an account can have. Once this limit is reached, no new campaigns can be created. You can view the current status of active campaigns in the “Campaign Structure” tab under Mar...

Under certain circumstances, using a URL Shortener for your links makes sense. For example, this can be the case if you assume that the link will be copied manually. Instead of writing https://mapp.com/de/uber-uns/ on a billboard, using a URL Shorte...

This article below covers campaign recognition in Google Analytics version 3 ; for updated information on Google Analytics 4, please refer to the Mapp Intelligence Academy course: Visit Find more information in the course Mapp Intelligence...

Q: In terms of attribution, what happens if multiple campaigns overlap during the same visit? A: When multiple campaigns overlap in the same visit, the attribution depends on the selected model. For example, the “Last Campaign” model will credit ...

Sources of a campaign Mapp Intelligence can utilize various sources to organize and identify your marketing campaigns. These can be found in a URL parameter or referrer. Referrer-based data sources include: SEO Social Media Referrers ...

What's Happening? Apple has announced that the forthcoming iOS 17, expected to launch in Autumn 2023, will feature an improved private browsing experience. This enhancement will integrate a new anti-tracking system, known as Link Tracking Protectio...

Q: What happens if multiple goals are achieved within the same visit? A: By default, the same Customer Journey is used for all subsequent goals within the visit. Alternatively, you can configure the system to avoid assigning a Customer Journey to...

Campaign categories can be named individually ( Mapp Q3 > Configuration > Marketing Configuration ). If you change the name, existing reports, and analyses will continue to work. Also, if you use the campaign category as a filter, the change ...

The levels/categories for the campaign structure can be created and named in the campaign configuration. For each level, there is one dimension with the name of the level and one named [Campaign Category] in Customer Journey. The difference is that...

Basically the campaign capture in Matomo/Piwik (Pro) works similar to Mapp Intelligence, but there are some differences that should be considered when changing providers. Unlike the media code used in Mapp Intelligence, Matomo (Piwik) uses pk para...

Campaign tracking in Webtrends works mainly on the basis of the page URLs of your landing pages. You can use normal URLs without further parameters or append the parameter WT.mc_id for easier differentiation. This also has the advantage that there...

Spaces in the media code are not recommended. It is better to use an underscore "_". Special characters should be omitted. Media codes that contain an asterisk * will not be tracked, a plus "+" could be interpreted as space, etc. The following...

Question: Why do some of my Google Ads appear with a “-” instead of showing the ad headline in Mapp Intelligence? Answer: If you see a “-” instead of an ad headline in your Ads Analysis reports, it is likely because the ad uses dynamically gene...