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Categorized Member Report
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The Categorized Member Report exports detailed information about the members of one or more Engage groups. It differs from the normal Member Report in that you can select an attribute for comparison. The report compares the data on the basis of this attribute value. For example, you can compare the membership activity of male versus female group members.
Use this report to compare different segments of your group.
This report includes the following data:
Membership and activity data for the reporting period.
Calculated averages, such as the average number of opens, clicks and conversions.
The number of inactive group members, depending on the date of most recent activity in the group.
See below for a complete list of the data items included in the export file.
Select Groups
In this area you select groups for the report. The report includes all messages in the selected groups.
Specific Groups: Exports data for specific selected groups. Click the Select Groups button to open a pop-up window where you can select the groups you want.
Group Category: Exports data for all groups in a group category. For more information, see Group Categories.
Recently Created Groups: Exports data for the most recently created groups. You can select 10, 20, 50, 100 or 500 groups.
Selected Groups: Displays the selected groups for the group report.
Select Groups: Selects groups to be included.
Remove: Removes the selected group.
Remove all: Removes all listed groups.
Type of Data | Data (Name in the Export File) |
---|---|
Membership Data | Active Recipients |
Unconfirmed Members | |
Deactivated Members | |
Subscriptions (in period) | |
Unsubscribers (since group creation) | |
Unsubscribes (in period) | |
Deactivations (in period) | |
Avg. Member Lifetime | |
Message and Activity Data (Calculated Averages) | Sent Messages per Member (total) |
Sent Messages per Member (average in period) | |
Average Number of Responses per Member (in period) | |
Opening per Member (in period) | |
Clicks per Recipient (average in period) | |
Orders per Recipient (average in period) | |
Purchased Items per Recipient (average in reporting interval ) | |
Avg. Amount of Ordered Items per Member in Reporting Interval | |
Message and Activity Data | Messages Sent (total) |
Messages Sent in Reporting Interval | |
Responses in Reporting Interval | |
Opens in Reporting Interval | |
Clicks in Reporting Interval | |
Purchases in Reporting Interval | |
Ordered Items in Reporting Interval | |
Amount of ordered items in reporting interval | |
Inactive Member Data | Active Members with Last Open > 1 Week Ago |
Active Members with Last Open > 1, 2, 3, 4, 5 or 6 Months Ago | |
Active Members with Last Click > 1 Week Ago | |
Active Members with Last Click > 1, 2, 3, 4, 5 or 6 Months Ago | |
Active Members with Last Order > 1 Week Ago | |
Active Members with Last Order > 1, 2, 3, 4, 5 or 6 Months Ago |